Texto associado.
How to dig out from the information avalanche
Majority of workers feel overwhelmed by deluge of data, survey finds
By Eve Tahmincioglu updated 8:18 p.m. ET March 16, 2008
Don"t expect Shaun Osher, the CEO of Core Group Marketing in New York, to answer your e-mail right away. He has stopped responding to e-mails every minute and only checks his e-mail account twice a day. He also started turning off his BlackBerry during meetings. This tactic has made him so much more productive that earlier this year he held a meeting with his staff of 50 and "strongly suggested" that they stop relying so heavily on e-mail and actually start calling clients on the phone. And, he requested his employees put cell phones and PDAs on silent mode during meetings, as well as curtail the common practice of cc-ing everybody when sending out an e-mail. "There was so much redundancy, so much unnecessary work," he explains. "One person could handle an issue that should take two minutes, but when an email goes out and five people get cc-ed, then everybody responds to it and there"s a snowball effect." It"s not that Osher has anything against technology. In fact, he loves it. The problem is, last year he realized he was inundated with so many e-mails and so much information in general that he began to experience data overload. "In the beginning, e-mail and all this data was a great phenomenon, revolutionizing what we do. But the pendulum has swung way too much to the other side," he maintains. "We"re less productive." Osher isn"t the only one out there under a data avalanche. Thanks to technological innovations, you can be talking to a customer on your cell phone, answering a LinkedIn invitation on your laptop, and responding to email on your PDA all at the same time. Besides, during tough economic times, who will want to miss any information when your job could be on the line if you indulge in the luxury of being offline? Turns out, seven out of 10 office workers in the United States feel overwhelmed by information in the workplace, and more than two in five say they are headed for a data "breaking point," according to a recently released Workplace Productivity Survey. Mike Walsh, CEO of LexisNexis U.S. Legal Markets, says there are a host of reasons we"re all on the information brink: "exponential growth of the size of the information "haystack," the immensity and immediacy of digital communications, and the fact that professionals are not being provided with sufficient tools and training to help them keep pace with the growing information burden." Ellen Kossek, a professor from Michigan State, believes we are less productive in this age of 24-7 technology, and our multitasking mentality has spawned a "not-mentallypresent" society. "We"re becoming an attention-deficit disorder society switching back and forth like crazy," Kossek says. "We"re connected all the time. We"re working on planes, in coffee shops, working on the weekends. Work is very seductive, but yet we"re actually less effective." The key to getting your head above the data flood, according to workplace experts, is managing and reducing the information you"re bombarded with.
© 2008 MSNBC Interactive - (slightly adapted) http://www.msnbc.msn.com/id/23636252/
"This tactic" (line 6) refers to which of Shaun Osher"s behavior?
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