Questões de Concursos Preposições Prepositions

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Companies know how we think

Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.

The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.

In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.

Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.

Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.

Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Scientists study the world’s oldest person

1. After being bewildered by the “super grandmother’s” great health at 116 years old,
2. scientists are studying Maria Branyas, the world’s oldest person, in an attempt to unearth the
3. secret to a long life. Mr. Branyas was born __ San Francisco __ 1907, and __ the age of eight,
4. she moved __ Catalonia, Spain, where her family was originally from. Ms. Branyas, known to her
5. X followers as the “Super Catalan Grandma”, has lived in the region ever since and has resided
6. in the same nursing home, Residència Santa María del Tura, for the last 22 years.
7. She has agreed to undergo scientific testing, which researchers hope will further their
8. understanding of certain illnesses associated with old age, such as neurodegenerative or
9. cardiovascular diseases. Despite her age, Ms. Branyas has no health complications other than
10. mobility issues and hearing (she suffered permanent hearing loss when she was a child). She also
11. still has a great memory: “She has a completely lucid head,” scientist Manel Esteller told ABC, a
12. Spanish outlet. “She remembers with impressive clarity episodes of her when she was only four
13. years old, and she does not present any cardiovascular disease, common in elderly people.”
14. Esteller, who studies genetics and how it applies to health conditions, became curious about how
15. Ms. Branyas’ genetic makeup might affect her aging. After a long talk with Ms. Branyas, Mr.
16. Esteller believes there must be more to her longevity than meets the eye.
17. The remarkable woman has not had an easy life; she survived an earthquake while she
18. was in the US, a major fire, both world wars, the Spanish Civil War, the Spanish Flu pandemic,
19. and more recently, COVID-19 in 2020. Despite the various pandemics, wars, and family losses
20. she has endured, her longevity has made scientists question what her secret could be. “We know
21. Maria’s chronological age, 116 years, but we must determine her biological age,” Esteller said to
22. ABC, believing that “she is much younger” physically. The scientist has taken biological samples
23. of saliva, blood, and urine from Ms. Branyas, which are thought to be the “longest-lived” biological
24. samples and have great scientific value, Josep Carreras, the head of a leukemia research institute,
25. said to ABC. The samples will be compared with the 116-year-old’s middle daughter, who is 79
26. years old.
27. Ms. Branyas often has been asked what her secret is to her long life, and she uses her X
28. account to post her advice for others. She attributed her longevity to “order, tranquillity, good
29. connection with family and friends, contact with nature, emotional stability, no worries, no
30. regrets, lots of positivity, and staying away from toxic people”. However, she also credits a great
31. amount of luck. “It is clear that there is a genetic component because there are several members
32. of her family who are over 90 years old,” said Esteller. The rare biological samples will assess her
33. genes, which will hopefully advance the research of drugs that could help diseases associated
34. with age and cancer. As for Ms. Branyas, she said on her X account that she is “very happy she
35. can be useful for research and progress”.

(Available in: https://www.independent.co.uk/extras/lifestyle/maria-branyas-oldest-person-alive-spain-b2436228.html – text especially adapted for this test).

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Structure of education in Singapore

The complete control and management of Singapore’s education is in the hands of the Ministry of Education (MOE). With continuous endeavour from MOE, today Singapore can be considered to have a strong and well-reputed education system. As per recent study Singapore is ranked fourth in terms of World’s Best Education System.

The preschools are run by the private sector, including religious bodies, community foundations, business groups, etc. However, every preschool need to register itself with the Singapore Ministry of Education before being functional.

After completion of 6 years of primary education, students have to appear for a Primary School Leaving Exam (PSLE). All those students who passed the exam are admitted in a secondary level course, which is usually completed in 4-5 years. It is similar to attending seventh grade through tenth grade in the American education system.

After completion of the secondary education, the students need to appear in Singaporean GCE ‘O’ Level exam. Based on the merit in that exam, students proceed to pre-university education, which is similar to attending eleventh grade and twelfth grade as per the American education system. At this level students can opt for a wide range of subjects from varied academic areas covering Humanities, Arts and Languages, Sciences and Mathematics streams.

www.singaporeeducation.info/Education-System/ Structure-of-Education