Questões de Concursos Vocabulário Vocabulary

Text 1

Companies know how we think

Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.

The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.

In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.

Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.

Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.

Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

“There is a kind of sleep that steals upon us sometimes, which, while it holds the body prisoner, does not free the mind from a sense of things about it, and enable it to ramble at its pleasure. So far as an overpowering heaviness, a prostration of strength, and an utter inability to control our thoughts or power of motion, can be called sleep, this is it; and yet we have a consciousness of all that is going on about us; and if we dream at such a time, words which are really spoken, or sounds which really exist at the moment, accommodate themselves with surprising readiness to our visions, until reality and imagination become so strangely blended that it is afterwards almost a matter of impossibility to separate the two. Nor is this, the most striking phenomenon, incidental to such a state. It is an undoubted fact, that although our senses of touch and sight be for the time dead, yet our sleeping thoughts, and the visionary scenes that pass before us, will be influenced, and materially influenced, by the mere silent presence of some external object: which may not have been near us when we closed our eyes: and of whose vicinity we have had no waking consciousness. ”

— Charles Dickens, Oliver Twist

INSTRUCTION: Read the following text to answer question.

Do Leveled Books Have Any Place in the Classroom?

“The little turtle can see the grass. The little turtle can see the trees. The little turtle can see the flowers”. These are the opening lines to one popular reading program’s leveled books: short, predictable texts designed for beginning readers. The patterned sentence structure – centered on the phrase “the little turtle can see" – invites students to rely on repetition and context clues to identify words they can’t sound out.

Leveled books have been a staple in early elementary reading instruction for more than two decades. But as the “science of reading” movement has spread, leveled books have come under fire. Initially, they encourage students to guess at words rather than use their phonics skills, researchers say, which can prevent children from mapping the letter-sound connections that allow them to become fluent readers.

A second problem is how they sort students into levels. Studies have shown that leveling systems are frequently inaccurate. These systems are usually created by the books’ publishers, which purport to match students with books that have a just-right alignment with their reading comprehension abilities.

In classrooms that are switching to a science of reading approach, educators are now wary of leveled books, because of the damage that they did, said Wiley Blevins, an educational consultant. In his opinion, when children are still learning the code of written language, it is required a “tight connection” between the letter-sound correspondences they’re learning and the text they’re reading, so that they have opportunities to practice. But leveled texts can’t do this job. Blevins said that the textdifficulty levels also don’t offer much practical use because they don’t tell educators what skills students still need to master – which doesn’t necessarily mean kids can’t ever pick up these books.

But what are leveled texts anyway? In many of the most popular reading programs of the last decade, leveled readers were some of the main texts that children worked with. Teachers used books for instruction, grouping students by their level and assigning them reading strategies to practice in the text. They have also been used for assessment since teachers listened to students read these books aloud, keeping a running record of their errors.

Publishers claimed that the text-leveling system could match students with books that were just right for their abilities – challenging enough to help them practice new skills, but not so challenging as to be frustrating or inaccessible. This idea is based on outdated theories about how children learn. Studies show that students can read books that are above their level with teacher and peer-provided support. They also indicate that restricting students to text at lower reading levels can actually widen achievement gaps.

However, other research has found that the leveling system isn’t even that accurate. A 2014 study showed that data from leveling assessments correctly predicted students’ reading ability only about 50 percent of the time.

The big problem with these books, though, is that they don’t help students develop their decoding skills, that is, their ability to sound out words by connecting letters tospoken sounds, said Kari Kurto, the National Science of Reading Project director at The Reading League – a group that advocates for evidence-based reading policy and classroom practice. Kurto complemented by saying that many of the words in these books aren’t written with constrained sound-spelling patterns, so “there’s no other strategy that a kid can use other than guessing,” Kurto said.

With all of this being said, one question pops up: how teachers can repurpose leveled readers?

As some districts have shifted their reading instructional practice, they have moved from leveled to decodable text – books written to give students practice with the letter-sound correspondences that they are learning in phonics lessons. However, decodable books shouldn’t be the only books that students ever see because at some point they will have to move on to more complex literature, said Blevins. In his point of view, teachers shouldn’t worry about matching students with a particular level, but rather see if they can find books that include some phonics patterns children know.

But can leveled texts build background knowledge? Some educators have repurposed leveled texts in a different way, using them to help students develop content knowledge about a subject. Research shows that students’ background knowledge is a key component of their reading comprehension ability.

According to Kurto, having more books available that might tap into kids’ different interests is valuable. Still, she draws the attention to the fact that many leveled books are written with simple themes and basic vocabulary and syntax. She said, “a lot of the leveled texts are just a little fluffy. If all [students are] getting beyond decodable text is leveled text, then it’s likely that they’re not being exposed to high-quality language and language structures.”

Although the debate about this matter is extensive and opinions are diverse, one thing is worth keeping in mind: what students read in class really matters.

Source: https://www.edweek.org/teaching-learning/doleveled-books-have-any-place-in-the-classroom/2024/10 Accessed on November 13, 2024. [Adapted]

Read text III to answer the following question.

TEXT III

Realities of Race, by Mike Peed

What’s the difference between an African-American and an American-African? From such a distinction springs a deep-seated discussion of race in Chimamanda Ngozi Adichie’s third novel, “Americanah.” Adichie, born in Nigeria but now living both in her homeland and in the United States, is an extraordinarily self-aware thinker and writer, possessing the abil ity to lambaste society without sneering or patronizing or polemicizing. For her, it seems no great feat to balance high literary intentions with broad social critique. “Americanah” examines blackness in America, Nigeria and Britain, but it’s also a steady-handed dissection of the universal human experience — a platitude made fresh by the accuracy of Adichie’s obser vations. […]

“Americanah” tells the story of a smart, strong-willed Nigerian woman named Ifemelu who, after she leaves Africa for America, endures several harrowing years of near destitution before graduating from college, starting a blog entitled “Raceteenth or Various Observations About American Blacks (Those Formerly Known as Negroes) by a Non-American Black” and winning a fellowship at Princeton (as Adichie once did; she has acknowledged that many of Ifemelu’s experiences are her own). Ever hovering in Ifemelu’s thoughts is her high school boyfriend, Obinze, an equally intelligent if gentler, more self-effacing Nigerian, who outstays his visa and takes illegal jobs in London. (When Obinze trips and falls to the ground, a co-worker shouts, “His knee is bad because he’s a knee-grow!”)

Ifemelu and Obinze represent a new kind of immigrant, “raised well fed and watered but mired in dissatisfaction.” They aren’t fleeing war or starvation but “the oppressive lethargy of choicelessness.” Where Obinze fails — soon enough, he is deported — Ifemelu thrives, in part because she seeks authenticity. […]

Early on, a horrific event leaves Ifemelu reeling, and years later, when she returns to Nigeria, she’s still haunted by it. Meantime, back in Lagos, Obinze has found wealth as a property developer. Though the book threatens to morph into a simple story of their reunion, it stretches into a scalding assessment of Nigeria, a country too proud to have patience for “Americanahs” — big shots who return from abroad to belittle their countrymen — and yet one that, sometimes unwitting ly, endorses foreign values. (Of the winter scenery in a school’s Christmas pageant, a parent asks, “Are they teaching chil dren that a Christmas is not a real Christmas unless snow falls like it does abroad?”)

“Americanah” is witheringly trenchant and hugely empathetic, both worldly and geographically precise, a novel that holds the discomfiting realities of our times fearlessly before us. It never feels false.

(Adapted from: https://www.nytimes.com/2013/06/09/books/review/americanah-by-chimamanda-ngozi-adichie.html)