Questões de Concursos UNIVAP

A questao refere-se ao texto abaixo.

The Century Trilogy: An epic of Follett proportions

By Kevin Nance September 7, 2012

Well before blockbuster movies, there were blockbuster novels: big, juicy, page-turning epics, with dozens of characters, exotic settings and multiple plots playing out over several years, often against the backdrop of some extended historical conflict. Tolstoy largely invented the form in 1869 with “War and Peace,” and by the middle of the 20th century, its latter-day stalwarts — including James Jones, Herman Wouk and the tireless fiction factory known as James Michener — bestrode the bestseller lists like the titans they were. In recent years, however, the form has fallen somewhat out of favor with writers, if not with readers. Who wants to spend so much time, day in and day out, with the same set of protagonists? Who wants to do all that research? Who has the nerve, not to mention the patience, to keep all those narrative balls in the air over hundreds of pages?

Ken Follett, actually. At 63, the Welsh author is one of the last Mohicans of the form, having traded his highly successful thrillers (“Eye of the Needle,” “The Key to Rebecca”) for the multigenerational historical saga in 1989’s “The Pillars of the Earth” (adapted as a Starz miniseries in 2010) and its sequel, 2007’s “World Without End,” which premieres as a miniseries on Reelz next month.

Adaptado - Disponível em: https://www.washingtonpost. com/entertainment/books/the-century-trilogy-an-epic-of- -follett-proportions/2012/09/07.Acesso 22/9/16.

The true potential of technology to change behavior

Technology could successfully change behaviours where decades of campaigns and legislation have failed. With the quantified self already walking among us and the internet of things within easy reach, digital technology is creating unprecedented opportunities to encourage, enable and empower more sustainable behaviours.

If we are to unlock the power of technology we must be more ambitious than simply digitising analogue strategies or creating another communications channel.

The true potential of technology lies in its ability to do things that nothing else can do. In behaviour change terms, the potential to succeed where decades of education programmes, awareness campaigns and product innovation have failed; to make a difference where government policy and legislation has had limited impact.

Using behavioural insights, it is possible to highlight the bottlenecks, drop out points and achilles heels of traditional behaviour change efforts — the reasons why we have failed in the past — and apply the unique possibilities of technology to these specific challenges.

Overcoming our limitations

Luckily, the history of the human race is almost defined by its ability to invent stuff that bolsters its feeble capabilities. That stuff is, of course, what we generically refer to as 'technology'. And in the same way that the internal combustion engine and the light bulb allow us to overcome our relatively feeble powers of motion and perception, so digital technology can be directed to overcoming our relatively feeble powers of reasoning, selfcontrol, motivation, self-awareness and agency—the factors that make behaviour change so difficult.

Herein lies the true potential of technology: not in the laboratory or the workshop, but in an understanding of the behavioural dynamics that define the human condition, both generally and within the context of a specific user-group, market segment or community.

Fonte: JOHNSON, Steven. Recognising the true potential of technology to change behaviour. Disponível em:<https://www.theguardian.com/sustainablebusiness/behavioural-insights/true-potential-technology-change-behaviour>. Acesso em: 23 ago. 2017. (Adaptado).