Questões de Concursos Inglês

Researchers have unveiled long “hidden” and finely detailed tattoo designs on the skin of ancient mummies from Peru, a study reports. Tattoos were a prevalent art form in pre-Hispanic South America, as attested by the discovery of mummified human remains in the region with preserved skin decoration that date back centuries, and even millennia.

While such body art works can provide insights into ancient cultures, tattoos are known to fade and bleed over time — a process compounded in mummies by the decay of the body. This often means that the original designs are difficult to make out.

In the latest study, published in the journal Proceedings of the National Academy of Sciences, a team of researchers used a technique known as laser-stimulated fluorescence (LSF) to examine tattoos on mummified individuals belonging to the pre-Hispanic Chancay culture of what is now coastal Peru.

The mummified remains that team of researchers examined were originally discovered in 1981 at the Cerro Colorado cemetery archaeological site in the Huaura Valley of Peru. The LSF technique revealed “exceptionally fine” and previously unknown details of the ancient tattoos.

The team managed to identify intricate geometric and zoomorphic (representing animal forms) designs that were “very surprising” because they demonstrate a higher degree of artistic complexity than any other existing Chancay artwork, including on pottery and the culture's renowned textiles. The art of tattooing was clearly important to the Chancay, as evidenced by the high proportion of tattooed individuals among known mummified remains from the ancient culture.

Hidden Tattoos Revealed on 750-Year-Old Ancient Mummies: ‘Very Surprising’. Internet: <newsweek.com> (adapted).

Why do we buy into the 'cult' of overwork?

By Bryan Lufkin, 9th May 2021

Although many of us associate overly ambitious workaholism with the 1980s and the finance industry, the tendency to devote ourselves to work and glamourize long-hours culture remains as pervasive as ever. In fact, it is expanding into more sectors and professions, in slightly different packaging. Overwork isn't a phenomenon exclusive to Silicon Valley or Wall Street. People work long hours all over the world, for many different reasons.

In Japan, a culture of overwork can be traced back to the 1950s, when the government pushed hard for the country to be rebuilt quickly after World War Two. In Arab League countries, burnout is high among medical professionals, possibly because its 22 members are developing nations with overburdened healthcare systems, studies suggest. Reasons for overwork also depend on industry. Some of the earliest researchers on burnout in the 1970s asserted that many people in jobs geared toward helping others, like employees in clinics or crisis-intervention centers, tended to work long hours that led to emotional and physical exhaustion – a trend which is shown up in the pandemic, too. But millions of us overwork because somehow, we think it’s exciting – a status symbol that puts us on the path to success, whether we define that by wealth or an Instagram post that makes it seem like we're living a dream life with a dream job. Romanticization of work seems to be an especially common practice among "knowledge workers" in the middle and upper classes. In 2014, the New Yorker called this devotion to overwork "a cult".

According to Anat Lechner, clinical associate professor of management at New York University. "We glorify the lifestyle, and the lifestyle is: you breathe something, you sleep with something, you wake up and work on it all day long, then you go to sleep. Again, and again and again."

Adapted from: Home - BBC Worklife.

O texto seguinte servirá de base para responder à questão.

India's luxury airline Vistara flies into the sunset

Indian full-service carrier Vistara will operate its last flight on Monday, after nine years in existence.

A joint venture between Singapore Airlines and the Tata Sons, Vistara will merge with Tata-owned Air India to form a single entity with an expanded network and broader fleet.

This means that all Vistara operations will be transferred to and managed by Air India, including helpdesk kiosks and ticketing offices. The process of migrating passengers with existing Vistara bookings and loyalty programmes to Air India has been under way over thepast few months.

"As part of the merger process, meals, service ware and other soft elements have been upgraded and incorporates aspects of both Vistara and Air India," an Air India spokesperson said in an email response.

Amid concerns that the merger could impact service standards, the Tatas have assured that Vistara's in-flight experience will remain unchanged.

Known for its high ratings in food, service, and cabin quality, Vistara has built a loyal customer base and the decision to retire the Vistara brand has been criticised by fans, branding experts, and aviation analysts.

The consolidation was effectively done to clean up Vistara's books and wipe out its losses, said Mark Martin, an aviation analyst.

Air India has essentially been "suckered into taking a loss-making airline" in a desperate move, he added.

"Mergers are meant to make airlines powerful. Never to wipe out losses or cover them."

To be sure, both Air India and Vistara's annual losses have reduced by more than half over the past year, and other operating metrics have improved too. But the merger process so far has been turbulent.

The exercise has been riddled with problems − from pilot shortages that have led to massive flight cancellations, to Vistara crew going on mass sick leave over plans to align their salary structures with Air India.

There have also been repeated complaints about poor service standards on Air India, including viral videos of broken seats and non-functioning inflight entertainment systems.

The Tatas have announced a $400m (£308m) programme to upgrade and retrofit the interiors of its older aircraft and also a brand-new livery. They've also placed orders for hundreds of new Airbus and Boeing planes worth billions of dollars to augment their offering.

But this "turnaround" is still incomplete and riddled with problems, according to Mr Martin. A merger only complicates matters.

Experts say that the merger strikes a dissonant chord from a branding perspective too.

Harish Bijoor, a brand strategy specialist, told the BBC he was feeling "emotional" that a superior product offering like Vistara which had developed a "gold standard for Indian aviation" was ceasing operations.

"It is a big loss for the industry," said Mr Bijoor, adding it will be a monumental task for the mother brand Air India to simply "copy, paste and exceed" the high standards set by Vistara, given that it's a much smaller airline that's being gobbled up by a much larger one.

Mr Bijoor suggests a better strategy would have been to operate Air India separately for five years, focusing on improving service standards, while maintaining Vistara as a distinct brand with Air India prefixed to it.

"This would have given Air India the time and chance to rectify the mother brand and bring it up to the Vistara level, while maintaining its uniqueness," he adds.

Beyond branding, the merged entity will face a slew of operational challenges.

"Communication will be a major challenge in the early days, with customers arriving at the airport expecting Vistara flights, only to find Air India branding," says Ajay Awtaney, editor of Live From A Lounge, an aviation portal. "Air India will need to maintain clear communication for weeks."

Another key challenge, he notes, is cultural: Vistara's agile employees may struggle to adjust to Air India's complex bureaucracy and systems.

But the biggest task for the merged carrier would be offering customers a uniform flying experience.

These are "two airlines with very different service formats are being integrated into one airline. It is going to be a hotchpotch of service formats, cabin formats, branding, and customer experience. It will involve learning and unlearning, and such a process has rarely worked with airlines and is seldom effective," said Mr Martin.

Still, many believe Vistara had to go − now or some years later.

A legacy brand like Air India, with strong global recognition and 'India' imprinted in its identity, wouldn't have allowed a smaller, more premium subsidiary to overshadow its revival process.

Financially too, it makes little sense for the Tatas to have two loss-making entities compete with one another.

The combined strength of Vistara and Air India could also place the Tatas in a much better position to compete with market leader Indigo.

The unified Air India group (including Air India Express, which completed its merger with the former Air Asia India in October) "will be bigger and better with a fleet size of nearly 300 aircraft, an expanded network and a stronger workforce", an Air India spokesperson said.

"Getting done with the merger means that Air India grows overnight, and the two teams start cooperating instead of competing. There will never be one right day to merge. Somewhere, a line had to be drawn," said Mr Awtaney.

But for many Vistara loyalists, its demise leaves a void in India's skies for a premium, full-service carrier - marking the third such gap after the collapse of Kingfisher Airlines and Jet Airways.

It's still too early to say if Air India, which often ranks at the bottom of airline surveys, can successfully fill that void.

https://www.bbc.com/news/articles/c5ygp1w5eq7o