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They rose up like men. We saw them. Like men they stood.

We shouldn’t have been anywhere near that place. Like most farmland outside Lotus, Georgia, this here one had plenty scary warning signs. The threats hung from wire mesh fences with wooden stakes every fifty or so feet. But when we saw a crawl space that some animal had dug—a coyote maybe, or a coon dog—we couldn’t resist. Just kids we were.The grass was shoulder high for her and waist high for me so, looking out for snakes, we crawled through it on our bellies.The reward was worth the harm grass juice and clouds of gnats did to our eyes, because there right in front of us, about fifty yards off, they stood like men. Their raised hooves crashing and striking, their manes tossing back from wild white eyes. They bit each other like dogs but when they stood, reared up on their hind legs, their forelegs around the withers of the other, we held our breath in wonder. One was rust-colored, the other deep black, both sunny with sweat. The neighs were not as frightening as the silence following a kick of hind legs into the lifted lips of the opponent. Nearby, colts and mares, indifferent, nibbled grass or looked away. Then it stopped. The rust-colored one dropped his head and pawed the ground while the winner loped off in an arc, nudging the mares before him.

As we elbowed back through the grass looking for the dug-out place, avoiding the line of parked trucks beyond, we lost our way. Although it took forever to re-sight the fence, neither of us panicked until we heard voices, urgent but low. Igrabbedher arm and put a finger to my lips. Never lifting our heads, just peeping through the grass, we saw them pull a body from a wheelbarrow and throw it into a hole already waiting. One foot stuck up over the edge andquivered, as though it could get out, as though with a little effort it could break through the dirt being shoveled in. We could not see the faces of the men doing the burying, only their trousers; but we saw the edge of a spade drive the jerking foot down to join the rest of itself. When she saw that black foot with its creamy pink and mud-streaked sole beingwhackedinto the grave, her whole body began to shake. I hugged her shoulders tight and tried to pull her trembling into my own bones because, as a brother four years older, I thought I could handle it. The men were long gone and the moon was a cantaloupe by the time we felt safe enough to disturb even one blade of grass and move on our stomachs, searching for the scooped-out part under the fence. When we got home we expected to be whipped or at leastscoldedfor stayingout so late, but the grown-ups did not notice us. Some disturbance had their attention.

Since you’re set on telling my story, whatever you think and whatever you write down, know this: I really forgot about the burial. I only remembered the horses. They were so beautiful. So brutal. And they stood like men.

SOURCE: Excerpted from MORRISON,Toni. Home(2012), Harmondsworth: Penguin, 2012.

So You Want to Be a Space Tourist? Here Are Your Options

by Adam Mann / Jul.21.2017 /11:30 AM ET

Though we’ve been living in the Space Age for more than half a century, going into space remains an extreme rarity. Fewer than 600 people have gone above the Kármán line — the point, about 62 miles above Earth, that marks the beginning of space — and all were put there by the U.S. or another nation's government.

But the rise of private spaceflight companies like Virgin Galactic and Space X means that the final frontier may soon be within reach of a great many more of us. The firms have announced plans to put private astronauts, a.k.a. space tourists, on orbital or suborbital flights within the next few years.

Initially, the cost of a ride on one of these rockets will be hundreds of thousands of dollars at a minimum. That puts the experience within reach of only the wealthiest people. But advances in rocket and capsule design are expected to lower the price to the point that people of more modest fortunes are able to afford a ticket.

Some projections put the global space tourism market at approximately $34 billion by 2021.

What Space Tourists Can Expect

What exactly is in store for space tourists? The excitement of a rocket ride and a chance to experience weightlessness, for starters. And the bragging rights are hard to beat. But some say the biggest benefit of going into space is getting a dramatic new outlook on life on the fragile blue marble we call home. It’s a perspective shift that could have profound implications not just for individuals but also for society at large.

“I personally believe the planetary perspective is going to be crucial to solving humanity’s biggest challenges over the next century,” says Virgin Galactic CEO George Whitesides. “I’m inspired that we’ll take people up so they can experience that view, which is said to change your world view in a fundamental way.”

Adapted from: https://www.nbcnews.com/mach/science/so-you-want-be-space-tourist-here-are-your-options-ncna784166

Glossary

weightlessness: ausência de peso; bragging rights: direito de gabar-se; to afford: poder comprar.

How a Canadian Chain Is Reinventing Book Selling

By Alexandra Alter

About a decade ago, Heather Reisman, the chief executive of Canada’s largest bookstore chain, was having tea with the novelist Margaret Atwood when Ms. Atwood inadvertently gave her an idea for a new product. Ms. Atwood announced that she planned to go home, put on a pair of cozy socks and curl up with a book. Ms. Reisman thought about how appealing that sounded. Not long after, her company, Indigo, developed its own brand of plush “reading socks.” They quickly became one of Indigo’s signature gift items.

“Last year, all my friends got reading socks,” said Arianna Huffington, the HuffPost cofounder and a friend of Ms. Reisman’s, who also gave the socks as gifts to employees at her organization Thrive. “Most people don’t have reading socks — not like Heather’s reading socks.”

Over the last few years, Indigo has designed dozens of other products, including beach mats, scented candles, inspirational wall art, Mason jars, crystal pillars, bento lunchboxes, herb growing kits, copper cheese knife sets, stemless champagne flutes, throw pillows and scarves.

It may seem strange for a bookstore chain to be developing and selling artisanal soup bowls and organic cotton baby onesies. But Indigo’s approach seems not only novel but crucial to its success and longevity. The superstore concept, with hulking retail spaces stocking 100,000 titles, has become increasingly hard to sustain in the era of online retail, when it’s impossible to match Amazon’s vast selection.

Indigo is experimenting with a new model, positioning itself as a “cultural department store” where customers who wander in to browse through books often end up lingering as they impulsively shop for cashmere slippers and crystal facial rollers, or a knife set to go with a new Paleo cookbook. Over the past few years, Ms. Reisman has reinvented Indigo as a Goop-like, curated lifestyle brand, with sections devoted to food, health and wellness, and home décor.

Ms. Reisman is now importing Indigo’s approach to the United States. Last year, Indigo opened its first American outpost, at a luxury mall in Millburn, N.J., and she eventually plans to open a cluster of Indigos in the Northeast. Indigo’s ascendance is all the more notable given the challenges that big bookstore chains have faced in the United States. Borders, which once had more than 650 locations, filed for bankruptcy in 2011. Barnes & Noble now operates 627 stores, down from 720 in 2010, and the company put itself up for sale last year. Lately, it has been opening smaller stores, including an 8,300-square-foot outlet in Fairfax County, Va.

“Cross-merchandising is Retail 101, and it’s hard to do in a typical bookstore,” said Peter Hildick-Smith, president of the Codex Group, which analyzes the book industry. “Indigo found a way to create an extra aura around the bookbuying experience, by creating a physical extension of what you’re reading about.”

The atmosphere is unabashedly intimate, cozy and feminine — an aesthetic choice that also makes commercial sense, given that women account for some 60 percent of book buyers. A section called “The Joy of the Table” stocks Indigobrand ceramics, glassware and acacia wood serving platters with the cookbooks. The home décor section has pillows and throws, woven baskets, vases and scented candles. There’s a subsection called “In Her Words,” which features idea-driven books and memoirs by women. An area labeled “A Room of Her Own” looks like a lushdressing room, with vegan leather purses, soft gray shawls, a velvet chair, scarves and journals alongside art, design and fashion books.

Books still account for just over 50 percent of Indigo’s sales and remain the central draw; the New Jersey store stocks around 55,000 titles. But they also serve another purpose: providing a window into consumers’ interests, hobbies, desires and anxieties, which makes it easier to develop and sell related products.

Publishing executives, who have watched with growing alarm as Barnes & Noble has struggled, have responded enthusiastically to Ms. Reisman’s strategy. “Heather pioneered and perfected the art of integrating books and nonbook products,” Markus Dohle, the chief executive of Penguin Random House, said in an email.

Ms. Reisman has made herself and her own tastes and interests central to the brand. The front of the New Jersey store features a section labeled “Heather’s Picks,” with a display table covered with dozens of titles. A sign identifies her as the chain’s “founder, C.E.O., Chief Booklover and the Heather in Heather’s Picks.” She appears regularly at author signings and store events, and has interviewed prominent authors like Malcolm Gladwell, James Comey, Sally Field, Bill Clinton and Nora Ephron.

When Ms. Reisman opened the first Indigo store in Burlington, Ontario, in 1997, she had already run her own consulting firm and later served as president of a soft drink and beverage company, Cott. Still, bookselling is an idiosyncratic industry, and many questioned whether Indigo could compete with Canada’s biggest bookseller, Chapters. Skepticism dissolved a few years later when Indigo merged with Chapters, inheriting its fleet of national stores. The company now has more than 200 outlets across Canada, including 89 “superstores.” Indigo opened its first revamped concept store in 2016.

The new approach has proved lucrative: In its 2017 fiscal year, the company’s revenue exceeded $1 billion Canadian for the first time. In its 2018 fiscal year, Indigo reported a revenue increase of nearly $60 million Canadian over the previous year, making it the most profitable year in the chain’s history.

The company’s dominance in Canada doesn’t guarantee it will thrive in the United States, where it has to compete not only with Amazon and Barnes & Noble, but with a resurgent wave of independent booksellers. After years of decline, independent stores have rebounded, with some 2,470 locations, up from 1,651 a decade ago, according to the American Booksellers Association. And Amazon has expanded into the physical retail market, with around 20 bookstores across the United States.

Ms. Reisman acknowledges that the company faces challenges as it expands southward. Still, she’s optimistic, and is already scouting locations for a second store near New York.

https://www.nytimes.com/2019/05/01

Tell Us What to Call the Generation After Millennials {Please)

Millennials are getting older. Not that much older, of course. We're a roughly defined generational cohort, but arguably the oldest members of our demographic set are just beginning to reach the age of 40.

Meanwhile, the American generation behind millennials has started to move intothe workplace. And while some have proposed names for this group born in 1995 and after — Generation Z, PostMillennials, The Homeland Generation, iGeneration — all of these names are bad. The first two don't even strive for originality! Come on. Then again, it's hard to know what makes a generational name stick.

"Millennial" was coined in the late 1980s by the consultants Neil Howe and William Strauss, both baby boomers, before the term Generation X was even popularized. (They wanted to call them "13th Gen," but that didn't stick, and neither did "slackers."

But their term "millennial" did not become the dominant name for the huge generation after those two until much later. "In retrospect, it's easy to see that names that people gravitate to say something," Mr. Howe said in a recent interview. "Either the name itself or the way in which it was adapted."

But Malcolm Harris, the millennial author of "Kids These Days: Human Capital and the Making of Millennials," argues that those most interested in naming generations are those trying to sell things to that cohort.

"Generations are really only understood in retrospect," Mr. Harris said. "Some people have a financial interest in naming them as soon as possible, people trying to sell stuff. That's the first perspective we get on any cohort, and I don't think it's necessarily a very good one."

One stumbling block is a lack of agreement about the birth years for each generation. People on the fringes can feel as if they've got almost nothing in common with the rest of the group. A few years' difference can determine if you could have been drafted for Vietnam, watched the first MTV videos, or were born into a world of instant messaging.

In 2015, the Census Bureau said that there were 83.1 million American millennials (born between 1982 and 2000), exceeding the 75.4 million baby boomers (between 1946 and 1964), and the 65 million that Pew Research said belong in Generation X (between 1965 and 1980). But the generation after millennials is still so ill-defined (probably because of the whole name issue) that an accurate count has not yet been established.

And a good name? Nope.

Fonte: New York Times. Publicado em 23/01/2018. Disponível em: https://www.nytimes. com/2018/01/23/style/generation-names.html

Maya Angelou (1928-2014) had a broad and distinguished career both inside and outside the literary realm. She is most famous for her work as a poet, memoirist, and civil rights activist, working with Dr. Martin Luther King Jr. and Malcolm X. She also worked in entertainment as a singer, a dancer, an actor, and a director. Her poetry was inspired and informed by her life and work, and this personal connection made her poems profound and powerful. Over the course of a career spanning the 1960s to her death in 2014, she captured, provoked, inspired, and ultimately transformed American people and culture.

Internet: <poetryfoundation.org> (adapted).