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4541Q1022103 | Inglês, Verbos Verbs, Professor de Língua Estrangeira Inglês, Prefeitura de Anchieta SC, AMEOSC, 2024

In which sentence is the use of the subjunctive mood correctly applied?
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4542Q1009304 | Inglês, Especialista em Políticas Públicas e Gestão Governamental, SEPLANSE, FGV, 2025

Texto associado.
READ THE TEXT AND ANSWER QUESTION


The importance of assessing the social and economic impacts of environmental policies


Policymakers face the challenge of supporting both inclusive and sustainable economic development and a healthy environment. While the most desirable policy outcome is one that achieves the greatest environmental benefits while also advancing socioeconomic goals, it is important for policymakers to fully understand the possible trade-offs between these objectives. A better understanding of the broader impacts of environmental policies is crucial to mitigate their adverse effects on competing goals, especially as countries are faced with the arduous task of responding to mounting environmental challenges in economically turbulent times.


Governments are under pressure to scale up and accelerate their ambition on climate and environmental goals. But in taking such action forward, they have to carefully navigate a number of headwinds. These include the long-term impacts of the COVID-19 pandemic on both the economy and society, cost-of-living crisis, political tensions and geopolitical crises such as the Russian invasion of Ukraine. Low-income people and the poorest economies are the hardest hit, primarily due to the steep increases in the price of energy and food.


The level of environmental policy stringency can have an impact on a variety of policy outcomes. Empirical research is crucial to shed light on these interlinkages. Previous research has shown that more stringent environmental policy has achieved significant environmental benefits with little aggregate effect on economic performance. However, localized effects may generate winners and losers, with significant losses for certain sectors, firms or individuals and benefits for others. Nonetheless, at present, the empirical evidence on these distributional aspects is still scarce, despite its crucial role in supporting good policy design. More than ever, regulators need better tools and insights to assess the consequences of environmental policies on the economy and on social outcomes.


Adapted from the brochure downloaded from https://www.oecd.org/en/topics/social-and-economic-impacts-ofenvironmental-policies.html
Analyse the statements below based on the text:

I. In working towards their environmental goals, governments may meet some hurdles.
II. The cost of energy and food has soared lately, slightly impacting those whose level of income is below the threshold.
III. Currently, scientific data on localized effects of environmental policies and social consequences abound.

Choose the correct answer:
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4543Q1024409 | Inglês, Verbos Verbs, Professor Fundamental Nível III Inglês, Prefeitura de Barra do Rocha BA, IDCAP, 2024

In the sentence "She must have been studying when you called," what is the function of the modal auxiliary "must"?
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4544Q1022363 | Inglês, Aspectos Linguísticos Linguistic Aspects, Língua Portuguesa e Inglês, Prefeitura de São Miguel Arcanjo SP, Avança SP, 2025

Consider the pronunciation of the following irregular verbs and their forms:

Lead – Led, led
Feed – Fed, fed
Bleed – Bled, bled
Breed – Bred, bred
Read – Read, read

Which statement is correct?
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4547Q1024155 | Inglês, Interpretação de Texto Reading Comprehension, Disciplina Língua Inglesa, Prefeitura de Aracaju SE, CESPE CEBRASPE, 2024

Texto associado.

The Benefits of ChatGPT in Educational Settings


Dr. Steve Watson from Cambridge University’s Faculty of Education remarked that “ChatGPT brings both new opportunities and new complexity.” This insight is especially relevant to education, in which ChatGPT can assist both teachers and students, reducing workloads and creating new learning opportunities. Here are key areas where ChatGPT can play a significant role in education according to his studies.


Personalized Learning


Though a digital tool, ChatGPT offers personalized learning experiences. It adapts to students’ unique learning styles through personalized recommendations based on their history. This allows students to receive targeted answers and support in any subject they need help with. ChatGPT also helps students build on topics they’re investigating by creating useful frameworks. Similarly, teachers can use it to craft content specific to their lessons and generate information for classroom discussions.


Virtual Tutoring


ChatGPT functions as a flexible virtual tutor, offering instant support. Unlike a one-size-fits-all approach, it adjusts to the students’ needs and provides immediate answers, which helps to reduce frustration and increases confidence. Students working under tight deadlines especially benefit from this on-demand access to help, as it allows them to solve problems quickly and avoid missing important project deadlines. ChatGPT can also identify areas where students struggle, providing targeted assistance in real time.


Language Learning


ChatGPT can also aid language learners. Like grammarly helps with writing, ChatGPT offers real-time translations, grammar corrections, and pronunciation feedback. Students struggling with language can improve their writing skills and gain confidence in their communication. The platform’s language prompts also make it easier to create targeted content, which is especially useful in foreign language classes. Teachers can fine-tune ChatGPT’s outputs to better meet specific class needs, enriching the learning experience.


Exam Preparation


When it comes to preparing for exams, ChatGPT is a powerful tool. It generates practice questions and gives feedback on student responses, helping students pinpoint areas they need to focus on. This makes ChatGPT a personalized study guide. Additionally, it provides grammar and vocabulary exercises, reducing study time while adding value to each session. These exercises can help students prepare for assessments more efficiently and build confidence.


Writing Assistance


Writing essays or assignments can feel daunting, but ChatGPT simplifies the process. It helps students generate topic ideas, corrects grammar and spelling, and suggests improvements to writing style. Acting like an online editor, ChatGPT streamlines content creation. Beyond basic writing help, it also fosters critical thinking and analytical skills. ChatGPT can process data, mirror human thinking, and deliver responses that help students draw logical conclusions and present their arguments clearly.


Internet: <aprendebrasil.com.br> (com adaptações).





According to the previous text, judge the following item.

For exam prep, ChatGPT can generate practice questions and provide feedback, helping students identify areas they need to work on.

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  2. ✂️

4548Q1024156 | Inglês, Interpretação de Texto Reading Comprehension, Disciplina Língua Inglesa, Prefeitura de Aracaju SE, CESPE CEBRASPE, 2024

Texto associado.

The Benefits of ChatGPT in Educational Settings


Dr. Steve Watson from Cambridge University’s Faculty of Education remarked that “ChatGPT brings both new opportunities and new complexity.” This insight is especially relevant to education, in which ChatGPT can assist both teachers and students, reducing workloads and creating new learning opportunities. Here are key areas where ChatGPT can play a significant role in education according to his studies.


Personalized Learning


Though a digital tool, ChatGPT offers personalized learning experiences. It adapts to students’ unique learning styles through personalized recommendations based on their history. This allows students to receive targeted answers and support in any subject they need help with. ChatGPT also helps students build on topics they’re investigating by creating useful frameworks. Similarly, teachers can use it to craft content specific to their lessons and generate information for classroom discussions.


Virtual Tutoring


ChatGPT functions as a flexible virtual tutor, offering instant support. Unlike a one-size-fits-all approach, it adjusts to the students’ needs and provides immediate answers, which helps to reduce frustration and increases confidence. Students working under tight deadlines especially benefit from this on-demand access to help, as it allows them to solve problems quickly and avoid missing important project deadlines. ChatGPT can also identify areas where students struggle, providing targeted assistance in real time.


Language Learning


ChatGPT can also aid language learners. Like grammarly helps with writing, ChatGPT offers real-time translations, grammar corrections, and pronunciation feedback. Students struggling with language can improve their writing skills and gain confidence in their communication. The platform’s language prompts also make it easier to create targeted content, which is especially useful in foreign language classes. Teachers can fine-tune ChatGPT’s outputs to better meet specific class needs, enriching the learning experience.


Exam Preparation


When it comes to preparing for exams, ChatGPT is a powerful tool. It generates practice questions and gives feedback on student responses, helping students pinpoint areas they need to focus on. This makes ChatGPT a personalized study guide. Additionally, it provides grammar and vocabulary exercises, reducing study time while adding value to each session. These exercises can help students prepare for assessments more efficiently and build confidence.


Writing Assistance


Writing essays or assignments can feel daunting, but ChatGPT simplifies the process. It helps students generate topic ideas, corrects grammar and spelling, and suggests improvements to writing style. Acting like an online editor, ChatGPT streamlines content creation. Beyond basic writing help, it also fosters critical thinking and analytical skills. ChatGPT can process data, mirror human thinking, and deliver responses that help students draw logical conclusions and present their arguments clearly.


Internet: <aprendebrasil.com.br> (com adaptações).





According to the previous text, judge the following item.

ChatGPT doesn’t specifically aim to improve writing skills beyond basic corrections, as it mainly focuses on grammar and spelling.

  1. ✂️
  2. ✂️

4549Q1023647 | Inglês, Interpretação de Texto Reading Comprehension, Língua Inglesa Regular, Prefeitura de Garanhuns PE, IGEDUC, 2024

Julgue o item subsequente.


According to the Brazilian Child and Adolescent Rights Act (ECA), it is a right of children and teenagers to be raised and educated within a Family or foster Family, with the insurance of comunity and family living in an enviroment that secures a full development for them.

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  2. ✂️

4550Q1024415 | Inglês, Interpretação de Texto Reading Comprehension, Inglês, Prefeitura de Pires Ferreira CE, Fundação CETREDE, 2024

Texto associado.

Read the text and answer the question.


What Happens to Your Body When You Drink Milk Every Day


Milk (and dairy in general) gets the blame for a lot of unwanted health outcomes. We're sure you've heard that dairy causes acne, increases inflammation and can even be the reason you're not losing weight. Spoiler: For those who aren't lactose-intolerant or allergic to dairy, research doesn't back up those claims. In fact, there are actually some impressive benefits that come with drinking a nutritious glass of milk.


Your Bone Health Might Improve


Not only is milk a great vegetarian protein source, but it's also packed with calcium and vitamin D—two nutrients that are vital for bone health. Calcium is a mineral needed to build and maintain strong bones, and vitamin D helps our body absorb calcium from the foods we eat. Since milk is a great source of both of thesenutrients, it's one of the best things to keep in your diet for bone health throughout life.


You Might Reach Your Weight Loss Goals


There are lots of misconceptions about how drinking milk can affect weight, but research shows regular consumption probably won't hurt your cause if you're trying to lose weight or maintain a healthy weight. This is largely due to the satisfying combination of carbohydrates, protein and fat found in milk. Protein and fat can help make milk super filling, which can help with weight loss. Carbs give you energy and help your body function at its best. When you're more satisfied from the foods you eat, it's easier to honor your hunger and fullness levels and stick to a healthy, balanced eating pattern.


A meta-analysis of randomized controlled trials (the gold standard of research) published in the journal Nutrients found that including dairy in a calorie-restricted diet resulted in greater weight loss and fat loss, while reducing loss of lean muscle. This doesn't mean milk is a miracle weight-loss food, though. Another review of studies found that consuming milk or other dairy products didn't result in significant weight loss, but didn't lead to weight gain either. If your goal is to lose weight or maintain a healthy weight, drinking a glass of milk each day might help, if it's a food you enjoy. You Might Lower Your Risk of Cognitive Decline


The impressive nutrition profile of milk could be a reason why it can help you stay more mentally sharp as you age. A 2021 review of studies published in Nutrition & Metabolism found that milk intake was connected with a decreased risk of Alzheimer's disease. Another study published in 2020 in the journal Nutrients found that skimmed dairy, fermented dairy and buttermilk were associated with better executive functioning. So adding some milk to your morning oats or as a side to a snack may help boost your brain health.


Researchers hypothesize that one reason milk might support healthy aging is the nutrition that it provides. Milk is a good source of calcium, protein and vitamin B12, all of which are critical nutrients for older adults.


The Bottom Line


If you aren't lactose-intolerant or allergic to dairy, it's totally OK to enjoy a regular glass of milk each day. From improving bone health to helping mitigate cognitive decline, drinking milk and incorporating other dairy items into your diet can come with some health benefits. As with any food, remember that moderation is key (an 8-ounce serving of milk probably wouldn't completely fill many of the glasses in your cupboard). Since there are dairy farmers all across the U.S., try choosing milk that is produced locally. Making a connection with a local farmer can help you get a better-quality product that takes less of a toll on the environment, too.


FONTE: Adapted from: https://www.eatingwell.com/article/7961444/what-happensto-your-body-if-you-drink-milk-every-day/#:~:text=Not%20only%20is% 20milk%20a,from%20the%20foods%20we%20eat.


According to the text, what role does milk play in cognitive health?
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4551Q1022626 | Inglês, Interpretação de Texto Reading Comprehension, Professor B Inglês, Prefeitura de Pedras de Fogo PB, EDUCA, 2025

Texto associado.
TEXT 1

BRAZIL JOINS GROWING LIST OF COUNTRIES BANNING CELLPHONES IN SCHOOLS

Despite questions about the effectiveness of such bans, Brazil is the latest to prohibit the devices amid concerns over impacts on learning and well-being.

A bill that bans students from using cellphones in schools was signed into law in Brazil on Monday, the latest example of lawmakers limiting young people’s use of personal technology in the classroom, amid growing concern about its effect on education and well-being.

Brazil’s Education Ministry said in a statement that the law “aims to safeguard the mental, physical and psychological health of children and adolescents.” The Brazilian President called it an example of “working together for the safety and better learning of our children and young people.”

The law prohibits all students in public and private elementary and secondary schools from using portable electronic devices throughout the school day, the ministry said, though it allows for their educational use and some other exceptions.

Brazil joins several countries that have banned the personal use of cellphones in schools — including the Netherlands, Italy for students up to the third year of middle school, and France for those under 15 — though there are questions as to whether phone bans are effective in achieving their aims.

Excerpt extracted and adapted from: https://www.washingtonpost.com/world/2025/01/14/brazil-cellphoneschool-ban/
According to text 1, what is the primary reason Brazil implemented the cellphone ban in Brazilian schools recently?
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4553Q1023398 | Inglês, Voz Ativa e Passiva Passive And Active Voice, Inglês, Prefeitura de São José dos Campos SP, FGV, 2023

Texto associado.
Read Text I and answer the question that follow it:


Text I

Multimodality in the English language classroom:
A systematic review of literature


Literacy in the 21st century is now no longer regarded simply as the ability to use a language competently in a mono-cultural setting. Literacy today involves students knowing how to navigate across an increasingly complex communication landscape and to negotiate a range of contexts and patterns of intercultural meanings as well as the prevalence of multimodal texts.

Contemporary communication environment is characterised by multimodal meaning-making, that is the “multiplicities of media and modes”, as well as “increasing local diversity and global connectedness” (New London Group, 1996, p. 62) which necessitates a shift in the pedagogical approaches that are adopted by teachers. This is especially so in the digital age where a sole focus on language in literacy is no longer sufficient for the new workplace given that a revised sense of ‘competence’ is required. The recognition of social diversity also demands pedagogical approaches that engage with the transcultural and multicultural classroom. Issues of the day such as fake news and social justice concerns also need to be addressed in the literacy classroom.

Multimodality focuses on understanding how semiotic resources (visual, gestural, spatial, linguistic, and others) work and are organised. Multimodality in education adopts an expanded view of literacy to include the range of multimodal communicative practices which young people are involved in today's digital age. Multimodal pedagogies refer to the ways in which the teacher can design learning experiences using a range of multimodal resources. It involves teachers making design choices in the ways in which the curriculum content is expressed, arranged, andsequenced multimodally. Multimodal pedagogies also involve designing opportunities for students to explore and perform ideas and identities using a range of meaning-making resources. The teaching and learning activities often involve drawing from the students’ funds of knowledge and their lifeworld. With multimodal pedagogies, teachers orchestrate the learning process by weaving together a series of knowledge representations into a cohesive tapestry and in so doing make apt selection of meaning-making resources to design the students’ learning experience.

Adapted from https://www.sciencedirect.com/science
/article/abs/pii/S0898589822000365
The sentence that presents the verb form in the passive voice is:
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4554Q1022375 | Inglês, Verbos Verbs, Professor de Inglês, Prefeitura de Bocaina do Sul SC, INAZ do Pará, 2025

Regarding sentence structure in English, analyze the following statements and select the CORRECT alternative.
I. In affirmative sentences in English, the usual word order is Subject + Verb + Object, which is rarely altered to emphasize another element.
II. To form questions in English, auxiliary verbs like "do," "does," and "did" are commonly used, except in present simple and past simple questions, where they are unnecessary.
III. In negative sentences in English, the particle "not" is often used in combination with auxiliary verbs but can also be directly applied to main verbs without altering the structure.
IV. The inversion of subject and verb is a common feature in questions and in some constructions with adverbs like "rarely" and "seldom."
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4555Q1024680 | Inglês, Pronomes Pronouns, PEB Língua Inglesa, Prefeitura de Santa Bárbara MG, FRONTE, 2025

Texto associado.
Context: Anny and Lizzie are two friends who study at NY University. There'll be a long holiday and they are trying to decide what to do. Anny is American, Lizzie is British and both of them love to make fun of each other's accent.


Read the dialogue below and answer the question.


- What are you up to this weekend?

- I've got no idea, actually… What about you? Maybe football?

- No, no. Soccer is not my thing. Maybe… dancing?

- I'm keen to dance. Why not?

- Alright, let's call Martha and Susie. Maybe they wanna join us.

- Absolutely.
Which other pronouns could we use to substitute “us” in the expression “join us”?
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4556Q680880 | Inglês, Segunda etapa, CEDERJ, CECIERJ, 2021

Texto associado.

Empathy


Empathy is the ability to recognize, understand, and share the thoughts and feelings of another person, animal, or fictional character. Developing empathy is crucial for establishing relationships and behaving compassionately. It involves experiencing another person’s point of view, rather than just one’s own, and enables prosocial or helping behaviors that come from within, rather than being forced.

Some surveys indicate that empathy is on the decline in the United States and elsewhere, findings that motivate parents, schools, and communities to support programs that help people of all ages enhance and maintain their ability to walk in each other’s shoes.


https://www.psychologytoday.com/us/basics/empathy

Empathy can be defined as ...
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4557Q1024688 | Inglês, Formação de Palavras com Prefixos e Sufixos, Inglês 200H A, Prefeitura de Brejo da Madre de Deus PE, ADM TEC, 2024

Texto associado.

Read Text Iand answer question.

Text I

More More More: What Is Money Dysmorphia?



Do you ever worry that you don't have enough money, even though your bank account suggests you're doing fine? You might be experiencing "money dysmorphia.” This is a term for when a person has a distorted view of their financial situation — particularly when a wealthy person believes they don't have enough money to be secure. The idea is similar to body dysmorphia, where a person agonizes about flaws they perceive in their body, even if they are not noticeable to others.


American lawyer and financial expert Ali Katz may have been the first to use the term, having written about money dysmorphia extensively in 2016. But it wasn't until late 2023 that it started trending. Because, as it turns out, the feeling can be pretty common — especially among young people.


In August 2023, Bloomberg published the results of a survey of over 1,000 Americans making over $175,000 a year. And while earning this much would put these people among the 10% richest in the country, a quarter of them said they felt "very poor," "poor,” or that they were just managing to get by.


In addition, a December 2023 survey for Intuit Credit Karma found that, out of 1,006 Americans, 29% experienced money dysmorphia — which the survey defined as "having a distorted view of one's finances that could lead them to make poor decisions.” That figure rose to 41% among millennials, who are usually defined as those born between 1981 and 1996. And it was 43% among Generation Z, typically considered to have been born between 1997 and 2012.


Some believe social media is to blame. With Instagram and TikTok full of influencers flaunting lavish lifestyles, it's understandable that young people might feel insecure about their own financial situations. And as well as causing stress, money dysmorphia might make people stay in jobs they don't like, or choose work over spending time with their families.


Speaking to Business Insider, Katz said it's important to actually calculate how much is enough for you — and "know the difference between what you need and what you want."



Adapted from: https://engoo.com.br/app/dailynews/article/more-more-more-what-is-moneydysmorphia/eMBHgsr7Ee6RxDeDj30Epw

Choose the alternative in which all three words have a suffix.
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4558Q949940 | Inglês, Segunda Etapa, UNICENTRO, UNICENTRO

Texto associado.
Can talking on a mobile phone be hazardous to your health? It is difficult to know for sure. Some research suggests that heavy users of mobile phones are at a greater risk of developing cancerous brain tumours. However, many other studies suggest there are no links between cancer and mobile phone use.

The main problem with the current research is that mobile phones have only been popular since the 1990s. As a result, it is impossible to study long-term exposure to mobile phones. This concerns many health professionals who point out that certain cancers can take over twenty years to develop. Another concern about these studies is that many have been funded by the mobile phone industry or those who benefit from it.

Over five billion people now use mobile phones on a daily basis, and many talk for more than an hour a day. Mobile phone antennas are similar to microwave ovens. While both rely on electromagnetic radiation (EMR), the radio waves in mobile phones are lower in frequency. Microwave ovens have radio wave frequencies that are high enough to cook food, and they are also known to be dangerous to human tissues like those in the brain. The concern is that the lowerfrequency radio waves that mobile phones rely on may also be dangerous. It seems logical that holding a heat source near your brain for a long period of time is a potential health hazard.

Some researchers believe that other types of wireless technology may also be dangerous to human health, including cordless phones, wireless gaming consoles, and laptop or tablet computers with wireless connections. They suggest replacing all cordless and wireless devices with wired ones where possible. They also say that many cordless phones can emit dangerous levels of Electromagnetic Radiation even when they are not in use. They even suggest keeping electronic devices such as desktop and tablet computers out of the bedroom, or at least six feet from the head while we're sleeping.

A growing number of health professionals worldwide are recommending that mobile phone users err on the side of caution until more definitive studies can be conducted. They use the example of tobacco to illustrate the potential risks. Many years ago, people smoked freely and were not concerned about the effects of cigarettes on their health. Today, people know that cigarettes cause lung cancer, though it is still unknown exactly how or why. Some doctors fear that the same thing will happen with mobile phones. In May 2016, the UK's Independent newspaper reported on research by the US government's National Toxicology Program that showed a slight increase in brain tumours among rats exposed to the type of radio frequencies commonly emitted by mobile phones. This doesn't prove that mobile phones can cause brain tumours in humans, but it does show that it's possible. As a result, many experts now recommend texting or using head sets or speaker phones instead of holding a mobile phone to the ear.

(Source: https://www.englishclub.com/reading/health/cell-phone.htm)

Considering the text, fill the parenthesis with T (true) or F (false):
( ) One of the problems of current research on the hazards of mobile phones is that they have been popular for too long, which creates a lot of data do be analyzed. ( ) Regarding the risks mobile phones can pose to our health, health professionals worldwide believe it is better to be cautious until more conclusive research is conducted. ( ) The frequency used by mobile phones is significantly higher than the frequency of microwaves, hence the health problems. ( ) Health professionals use the example of the tobacco industry to illustrate that mobile phones can be dangerous, even though research is still not conclusive on that.
The correct sequence, from top to bottom is:
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4559Q1020085 | Inglês, Interpretação de Texto Reading Comprehension, Edital n 36, USP, FUVEST, 2025

Texto associado.
Leveraging Student Interests to Teach Critical Analysis


Critical analysis often feels burdensome to students—an exercise in sorting hazy ideas with no clear payoff. Yet, when learners glimpse something of value—a “gem” amid the clutter—the process becomes not just manageable but invigorating. By tapping into topics they already care about, we can model the habits of mind involved in deep thinking before guiding students into unfamiliar territory. In this way, what begins as an exploration of personal passion becomes a transferable skill for any subject.

First, invite students to choose a subject that genuinely interests them—whether it’s dissecting the social commentary in a favorite song or debating the ethics of a beloved athlete’s off-field behavior. Guide them through selecting an analytical angle, unpacking layers of meaning, and celebrating discoveries. As they experience critical analysis as an energizing process rather than a dry requirement, they build confidence in their own intellectual curiosity and learn to seek connections between ideas.

Next, when faced with assignments that initially seem remote—say, an art critique or a historical essay—provide a lens that resonates with each student’s strengths. A budding fiction writer, for example, can approach a painting as she would a story: considering character, narrative arc, and emotional impact. By framing unfamiliar topics through familiar mindsets, you grant students an entry point that makes critical analysis feel both relevant and compelling.

Once students have internalized the underlying process, encourage them to take the reins. Rather than asking, “What does this mean?” shift to, “What does this mean to me?” Students might analyze ecological themes in a novel from their passion for climate justice, or reinterpret a political speech through the lens of family heritage. These personal connections transform assignments from obligatory tasks into opportunities for authentic inquiry.

Ultimately, teaching critical analysis in this way moves learners from guided practice to independent exploration. By beginning with their interests, scaffolding new angles, and then inviting student-driven investigations, educators can help every learner—from the avid gamer to the reluctant essaywriter—carry these skills into diverse subjects. In doing so, critical analysis becomes not a chore but a doorway to richer understanding.


Edutopia, May, 1st, 2025
Leia o excerto a seguir que apresenta um resumo, em inglês, do texto original:

“After modeling the analysis process through students’ interests and providing familiar lenses for new topics, the author suggests that in the final stage, students independently apply this method to subjects previously unknown to them.”

Em relação ao trecho apresentado, qual das situações descritas a seguir melhor exemplifica o estágio em que o aluno “tome o controle” do próprio processo de aprendizagem?
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4560Q1022393 | Inglês, Interpretação de Texto Reading Comprehension, Prefeitura de Pinhalzinho SC, FEPESE, 2024

Texto associado.

Text 1


Companies know how we think



Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.


Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

According to the author of Text 1, neuromarketing:
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