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An introduction to Strategic Management
Strategic Management is all about identification and description of the strategies that managers can carry to achieve better performance and a competitive advantage for their organization. An organization is said to have competitive advantage in case its profitability is higher than the average profitability for all companies in its industry.
Strategic management can also be defined as a bundle of decisions and acts which a manager undertakes and which decides the result of the firm’s performance. The manager must have a thorough knowledge and analysis of the general and competitive organizational environment to take right decisions.
The managers should conduct a SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) in order to make the best possible utilization of strengths, minimize the organizational weaknesses, make use of arising opportunities from the business environment. They should not ignore the threats either.
Strategic management is nothing but planning for both predictable as well as unfeasible contingencies. It is applicable to both small and large organizations as even the smallest organization faces competition and, by formulating and implementing appropriate strategies, they can attain sustainable competitive advantage. It is a way in which a strategist sets the objectives and proceeds about attaining them. It deals with making and implementing decisions about future direction of an organization. It helps us to identify the direction in which an organization is moving.
(www.managementstudyguide.com/strategic-management.htm. Adaptado)
No trecho do primeiro parágrafo – ...in case its profitability is higher than the average profitability for all companies in its industry. – a expressão destacada em negrito indica uma