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1Q1022592 | Inglês, Pronomes Pronouns, Professor de Inglês, Prefeitura de Pinhalzinho SC, FEPESE, 2024

Texto associado.

Text 1


Companies know how we think


Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious.The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order ................ tap into what’s going ................ in consumers’ brains, it all begins laboratories and office buildings.


Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and desires. And that’s what advertisers have always tried to do.


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Study the words in bold in the following paragraph from Text 1.

“Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers.”

The words in bold are:

  1. ✂️
  2. ✂️
  3. ✂️
  4. ✂️
  5. ✂️

2Q897453 | Pedagogia, Lei nº 9394 de 1996, Professor de Artes, Prefeitura de Pinhalzinho SC, FEPESE, 2024

Consta na Lei nº 9.394, de 20 de dezembro de 1996 (Lei de Diretrizes e Bases da Educação Nacional), que no currículo do ensino fundamental, a partir do sexto ano, será ofertada:
  1. ✂️
  2. ✂️
  3. ✂️
  4. ✂️
  5. ✂️

3Q897454 | Pedagogia, Base Nacional Comum Curricular BNCC, Professor de Artes, Prefeitura de Pinhalzinho SC, FEPESE, 2024

A necessidade de definição de Diretrizes Curriculares Nacionais Gerais para a Educação Básica foi posta pela emergência da atualização das políticas educacionais que consubstanciem o direito de todo brasileiro à formação humana e cidadã e à formação profissional, na vivência e convivência em ambiente educativo.
Têm estas Diretrizes por objetivos:

1. Sistematizar os princípios e diretrizes gerais da Educação Básica contidos na Constituição, na LDB e demais dispositivos legais, traduzindo-os em orientações que contribuam para assegurar a formação básica comum nacional, tendo como foco os sujeitos que dão vida ao currículo e à escola.
2. Estimular a reflexão crítica e propositiva que deve subsidiar a formulação, execução e avaliação do projeto político-pedagógico da escola de Educação Básica.
3. Orientar os cursos de formação inicial e continuada de profissionais – docentes, técnicos, funcionários – da Educação Básica, os sistemas educativos dos diferentes entes federados e as escolas que os integram, indistintamente da rede a que pertençam.

Assinale a alternativa que indica todas as afirmativas corretas.
  1. ✂️
  2. ✂️
  3. ✂️
  4. ✂️
  5. ✂️

4Q897455 | Pedagogia, Base Nacional Comum Curricular BNCC, Professor de Artes, Prefeitura de Pinhalzinho SC, FEPESE, 2024

As Diretrizes Curriculares Nacionais Gerais para a Educação Básica visam estabelecer bases comuns nacionais para:

1. Educação Infantil.
2. Ensino Fundamental.
3. Ensino Médio.
4. Ensino Superior.

Assinale a alternativa que indica todas as afirmativas corretas.
  1. ✂️
  2. ✂️
  3. ✂️
  4. ✂️
  5. ✂️

5Q897456 | Pedagogia, Lei nº 8069 de 1990, Professor de Artes, Prefeitura de Pinhalzinho SC, FEPESE, 2024

No artigo 53 do Estatuto da Criança e do Adolescente está expresso que a criança e o adolescente têm direito à educação, visando ao pleno desenvolvimento de sua pessoa, preparo para o exercício da cidadania e qualificação para o trabalho, assegurando-se-lhes:

1. Condições para o acesso na escola de acordo com as regras regimentais das instituições de ensino.
2. Direito de ser respeitado por seus educadores.
3. Direito de contestar critérios avaliativos, podendo recorrer às instâncias escolares superiores.
4. Direito de organização e participação em entidades estudantis.
5. Acesso à escola pública e gratuita, próxima de sua residência, garantindo-se vagas no mesmo estabelecimento a irmãos que frequentem a mesma etapa ou ciclo de ensino da educação básica.

Assinale a alternativa que indica todas as afirmativas corretas.
  1. ✂️
  2. ✂️
  3. ✂️
  4. ✂️
  5. ✂️

6Q897457 | Pedagogia, Base Nacional Comum Curricular BNCC, Professor de Artes, Prefeitura de Pinhalzinho SC, FEPESE, 2024

Está na Resolução CNE/CP nº 2, de 22/12/2017 - Base Nacional Comum Curricular (BNCC), em seu artigo 4º, que a Educação Básica deve se fundamentar nas seguintes competências gerais a serem desenvolvidas pelos estudantes:

1. Valorizar e utilizar os conhecimentos historicamente construídos sobre o mundo físico, social, cultural e digital para entender e explicar a realidade, continuar aprendendo e colaborar para a construção de uma sociedade justa, democrática e inclusiva.
2. Desenvolver o senso estético para reconhecer, valorizar e fruir as diversas manifestações artísticas e culturais, das locais às mundiais, e também para participar de práticas diversificadas da produção artístico-cultural.
3. Utilizar diferentes linguagens –verbal (oral ou visual-motora, como Libras, e escrita), corporal, visual, sonora e digital –, bem como conhecimentos das linguagens artística, matemática e científica para se expressar e partilhar informações, experiências, ideias e sentimentos, em diferentes contextos, e produzir sentidos que levem ao entendimento mútuo.
4. Compreender, utilizar e criar tecnologias digitais de informação e comunicação, de forma crítica, significativa, reflexiva e ética nas diversas práticas sociais (incluindo as escolares) para se comunicar, acessar e disseminar informações, produzir conhecimentos, resolver problemas e exercer protagonismo e autoria na vida pessoal e coletiva.
5. Valorizar a diversidade de saberes e vivências culturais e apropriar-se de conhecimentos e experiências que lhe possibilitem entender as relações próprias do mundo do trabalho e fazer escolhas alinhadas ao exercício da cidadania e ao seu projeto de vida, com liberdade, autonomia, consciência crítica e responsabilidade e determinação, tomando decisões, com base em princípios éticos, democráticos, inclusivos, sustentáveis e solidários.

Assinale a alternativa que indica todas as afirmativas corretas.
  1. ✂️
  2. ✂️
  3. ✂️
  4. ✂️
  5. ✂️

7Q897458 | Pedagogia, O Desenvolvimento dos Conceitos Científicos na Infância, Professor de Artes, Prefeitura de Pinhalzinho SC, FEPESE, 2024

Ao tratar da periodização do desenvolvimento psicológico, Elkonin e Leontiev afirmam que cada estágio de desenvolvimento da criança é caracterizado por uma atividade:
  1. ✂️
  2. ✂️
  3. ✂️
  4. ✂️
  5. ✂️

8Q897459 | Pedagogia, Professor de Artes, Prefeitura de Pinhalzinho SC, FEPESE, 2024

De acordo com os estudos no campo educacional, qual concepção de avaliação tem como objetivo salientar a importância do papel do professor no sentido de observar o estudante e refletir sobre as melhores estratégias que visem promover sua aprendizagem?
  1. ✂️
  2. ✂️
  3. ✂️
  4. ✂️
  5. ✂️

9Q897460 | Pedagogia, A Didática e o Processo de Ensino e Aprendizagem, Professor de Artes, Prefeitura de Pinhalzinho SC, FEPESE, 2024

Os estudos que versam a respeito da Teoria Histórico-Cultural destacam que a referida teoria está fundamentada na perspectiva:
  1. ✂️
  2. ✂️
  3. ✂️
  4. ✂️
  5. ✂️

10Q897461 | Pedagogia, A Didática e o Processo de Ensino e Aprendizagem, Professor de Artes, Prefeitura de Pinhalzinho SC, FEPESE, 2024

Qual é a teoria que defende o pressuposto de que os processos tipicamente humanos, tais como o pensamento, a fala, a memória, a atenção voluntária, a imaginação, o desenvolvimento da vontade, a capacidade de planejar, de tomar decisões, de estabelecer relações, de elaborar conceitos, de desenvolver o raciocínio dedutivo e o pensamento abstrato são chamados de funções psicológicas superiores?
  1. ✂️
  2. ✂️
  3. ✂️
  4. ✂️
  5. ✂️

11Q897462 | Pedagogia, Lei nº 9394 de 1996, Professor de Artes, Prefeitura de Pinhalzinho SC, FEPESE, 2024

De acordo com o artigo 4º da Lei nº 9.394, de 20 de dezembro de 1996 (Lei de Diretrizes e Bases da Educação Nacional), o dever do Estado com educação escolar pública será efetivado mediante a garantia de:

1. Educação básica obrigatória e gratuita dos 4aos 17 anos de idade.
2. Educação infantil gratuita às crianças de até 6anos de idade.
3. Acesso público e gratuito aos ensinos fundamental e médio para todos os que não os concluíram na idade própria.
4. Acesso aos níveis mais elevados do ensino, da pesquisa e da criação artística, segundo a capacidade de cada um.
5. Atendimento educacional especializado gratuito aos educandos com deficiência, transtornos globais do desenvolvimento e altas habilidades ou superdotação, transversal a todos os níveis, etapas e modalidades, preferencialmente na rede regular de ensino.

Assinale a alternativa que indica todas as afirmativas corretas.
  1. ✂️
  2. ✂️
  3. ✂️
  4. ✂️
  5. ✂️

12Q897463 | Pedagogia, Teorias e Práticas para o Ensino de Artes, Professor de Artes, Prefeitura de Pinhalzinho SC, FEPESE, 2024

Ponto, linha, luz, sombra e volume são alguns elementos básicos das artes visuais que permitem criar um ritmo na composição visual, trazendo sensação de movimento, que pode se dar de forma regular, com a repetição de formas, ou irregular, com variações ou quebra nas repetições.

A ........................ surgiu nos anos 1950, na França, e tem como principal característica o uso de elementos das artes visuais para dar sensação de movimento e de ilusão de ótica às obras. No Brasil, o pioneiro dessa corrente artística foi Abraham Palatnik.

Assinale a alternativa que completa corretamente a lacuna do texto.
  1. ✂️
  2. ✂️
  3. ✂️
  4. ✂️
  5. ✂️

13Q1022392 | Inglês, Interpretação de Texto Reading Comprehension, Prefeitura de Pinhalzinho SC, FEPESE, 2024

Texto associado.

Text 1


Companies know how we think



Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.


Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Read the sentences below and determine whether they are true ( T ) or false ( F ) based on Text 1.

( ) A minority of advertisements already use neuromarketing.

( ) Neuromarketing can only be used on food or drink products.

( ) Scientists refuse to work with companies on neuromarketing projects.

( ) Volunteers are submitted to a process that is simple: to wear a headset.

Select the option that presents the correct sequence from top to bottom.

  1. ✂️
  2. ✂️
  3. ✂️
  4. ✂️
  5. ✂️

14Q897464 | Pedagogia, Teorias e Práticas para o Ensino de Artes, Professor de Artes, Prefeitura de Pinhalzinho SC, FEPESE, 2024

O ensino de Artes na Educação Básica deve contribuir para o desenvolvimento integral do indivíduo, proporcionando a expressão de sentimentos e ideias, o desenvolvimento da criatividade e a construção de conhecimentos. A experiência artística, portanto, envolve descoberta, criação, construção e experimentação.
Identifique abaixo as afirmativas verdadeiras(V) e as falsas ( F ), com base nessa informação.

( ) É papel do professor de Artes na Educação Básica proporcionar o contato do estudante com diferentes materiais e suportes.
( ) O professor de Artes na Educação Básica deve avaliar a capacidade do estudante de reproduzir obras clássicas.
( ) Na Educação Básica, o foco é o ensino das Belas Artes e, como instrumento, o professor pode utilizar visitas presenciais ou virtuais a museus.
( ) O professor de Artes na Educação Básica deve mostrar diferentes movimentos artísticos produzidos em diversas culturas e em diferentes tempos.

Assinale a alternativa que indica a sequência correta, de cima para baixo.
  1. ✂️
  2. ✂️
  3. ✂️
  4. ✂️
  5. ✂️

15Q1022393 | Inglês, Interpretação de Texto Reading Comprehension, Prefeitura de Pinhalzinho SC, FEPESE, 2024

Texto associado.

Text 1


Companies know how we think



Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.


Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

According to the author of Text 1, neuromarketing:
  1. ✂️
  2. ✂️
  3. ✂️
  4. ✂️
  5. ✂️

16Q897465 | Pedagogia, Teorias e Práticas para o Ensino de Artes, Professor de Artes, Prefeitura de Pinhalzinho SC, FEPESE, 2024

A Abordagem Triangular é uma metodologia de ensino de Artes desenvolvida pela artista e pesquisadora Ana Mae Barbosa, que propõe um ensino mais integrado e abrangente.

O primeiro eixo da Abordagem Triangular diz respeito ...............................; o segundo eixo fala sobre a ............................; e o terceiro eixo trata ...................................

Assinale a alternativa que completa corretamente as lacunas do texto.
  1. ✂️
  2. ✂️
  3. ✂️
  4. ✂️
  5. ✂️

17Q1022394 | Inglês, Preposições Prepositions, Prefeitura de Pinhalzinho SC, FEPESE, 2024

Texto associado.

Text 1


Companies know how we think



Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.


Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Select the option that contains the correct prepositions needed to complete the sentence in the 3rd paragraph of Text 1.
  1. ✂️
  2. ✂️
  3. ✂️
  4. ✂️
  5. ✂️

18Q1022395 | Inglês, Interpretação de Texto Reading Comprehension, Prefeitura de Pinhalzinho SC, FEPESE, 2024

Texto associado.

Text 1


Companies know how we think



Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.


Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Read the sentences below and determine whether they are true ( T ) or false ( F ) according to structure and grammar use.

( ) In the sentence “They literally use this device to read the minds of their volunteers” (4thparagraph of Text 1) the pronoun they refers to theresearchers.

( ) In the sentence “This will become standard as more companies capitalize on the technology.”, the phrase in bold can be replaced by “gain advantage from” without changing its meaning.

( ) The underlined words in “… TV commercials have already been designed using neuromarketing.” (1stparagraph of Text 1) are being used in the past perfect continuous tense.

( ) The following words (1stparagraph of Text 1) directly, currently and, exactly are examples of adverbs.

( ) In the sentence “Wearing a special headset called an electrode cap” (4thparagraph of text1) the word in bold is a verb in the gerund form.

Choose the alternative which presents the correct sequence, from top to bottom:

  1. ✂️
  2. ✂️
  3. ✂️
  4. ✂️
  5. ✂️

19Q1022396 | Inglês, Interpretação de Texto Reading Comprehension, Prefeitura de Pinhalzinho SC, FEPESE, 2024

Texto associado.

Text 1


Companies know how we think



Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.


Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Read the sentences below about the text.

1. The research about new products cost an enormous amount of money.

2. Neuromarketing is only used to develop famous brands.

3. ‘Caps’ were used by volunteers to watch commercials or test products.

4. The problem with old-fashioned research was that people were not always truthful in their responses.

Choose the option that contains the correct statments.

  1. ✂️
  2. ✂️
  3. ✂️
  4. ✂️
  5. ✂️

20Q1022397 | Inglês, Vocabulário Vocabulary, Prefeitura de Pinhalzinho SC, FEPESE, 2024

Texto associado.

Text 1


Companies know how we think



Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.


The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.


In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.


Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.


Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.


Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

According to the Oxford Advanced learner’s Dictionary, a phrasal verb is a verb combined with an adverb or a preposition, or sometimes both, to give a new meaning.

Match the phrasal verbis in column 1 with their correct meanings in column 2, according to their use in Text 1.

Column 1 Phrasal Verbs

1. stand out

2. find out

3. pay off

4. tap(ping) into


Column 2 Meanings

( ) to discover a fact

( ) to gain access to

( ) to be very noticeable

( ) to pay in full (a debt or a creditor)

Select the option that presents the correct sequence from top to bottom.

  1. ✂️
  2. ✂️
  3. ✂️
  4. ✂️
  5. ✂️
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