In the context of the second paragraph, the expression “the allure of” means

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The image depicts a nearly naked man amid a vast area of rainforest, spear pointed at the helicopter hovering above him – a man defending his territory and people from outside influence. This very scene made front-page news some years ago in the UK. It instantly highlighted the loss of ancestral homelands some tribal communities round the world face.

Bad news has a way of dominating the headlines, so we're of the opinion that all indigenous communities and their culture are in decline – and that's not true. But the allure of propagating the "disappearing tribe" narrative is strong. It’s frustrating to see journalists who go on assignment with a set story in mind and then seek out quotes, experiences or interviews to fit their predetermined angle.

(Jonny Bealby. www.newsweek.com, 27.08.2019. Adapted.)