Questões de Concursos

Text 1

Companies know how we think

Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.

The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.

In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.

Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.

Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.

Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Text 1

Companies know how we think

Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.

The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.

In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.

Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.

Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.

Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Text

Reading skill will help you to improve your understanding of the language and build your vocabulary.

Read the text below carefully.

Social media, magazines and shop windows bombard people daily with things to buy, and British consumers are buying more clothes and shoes than ever before. Online shopping means it is easy for customers to buy without thinking, while major brands offer such cheap clothes that they can be treated like disposable items – worn two or three times and then thrown away

In Britain, the average person spends more than £1,000 on new clothes a year, which is around four per cent of their income. That might not sound like much, but that figure hides two far more worrying trends for society and for the environment. First, a lot of that consumer spending is via credit cards. British people currently owe approximately £670 per adult to credit card companies. That’s 66 per cent of the average wardrobe budget. Also, not only are people spending money they don’t have, they’re using it to buy things they don’t need. Britain throws away 300,000 tons of clothing a year, most of which goes into landfill sites.

People might not realize they are part of the disposable clothing problem because they donate their unwanted clothes to charities. But charity shops can’t sell all those unwanted clothes. Fast fashion goes out of fashion as quickly as it came in and is often too poor quality to recycle; people don’t want to buy it second-hand. Huge quantities end up being thrown away, and a lot of clothes that charities can’t sell are sent abroad, causing even more economic and environmental problems.

However, a different trend is springing up in opposition to consumerism – the ‘buy nothing’ trend. The idea originated in Canada in the early 1990s and then moved to the US, where it became a rejection of the overspending and overconsumption of Black Friday and Cyber Monday during Thanksgiving weekend. On Buy Nothing Day people organize various types of protests and cut up their credit cards. Throughout the year, Buy Nothing groups organize the exchange and repair of items they already own.

The trend has now reached influencers on social media who usually share posts of clothing and make- -up that they recommend for people to buy. Some YouTube stars now encourage their viewers not to buy anything at all for periods as long as a year. Two friends in Canada spent a year working towards buying only food. For the first three months they learned how to live without buying electrical goods, clothes or things for the house. For the next stage, they gave up services, for example haircuts, eating out at restaurants or buying petrol for their cars. In one year, they’d saved $55,000.

The changes they made meant two fewer cars on the roads, a reduction in plastic and paper packaging and a positive impact on the environment from all the energy saved. If everyone followed a similar plan, the results would be impressive. But even if you can’t manage a full year without going shopping, you can participate in the anti-consumerist movement by refusing to buy things you don’t need. Buy Nothing groups send a clear message to companies that people are no longer willing to accept the environmental and human cost of overconsumption.

source: learnenglish.britishcouncil.org

Text 1

Companies know how we think

Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.

The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.

In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.

Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.

Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.

Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Text 1

Companies know how we think

Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.

The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.

In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.

Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.

Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.

Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.

Pollution

Thick black smoke curling out of smokestacks, horrible-tasting chemicals in your drinking water, pesticides in your food - these are examples of pollution. Pollution is any contamination of the environment which causes harm to the environment or the inhabitants of the environment. There are many kinds of pollution, and there are many pollutants. Some obvious kinds of pollution are pollution of the air, soil, and water. Some less obvious, or less salient kinds of pollution are radioactive, noise, light pollution, and green-house gasses.

Air pollution can be caused by particles, liquids, or gases that make the air harmful to breathe. There are two main types of air pollution: primary and secondary. Primary pollutants enter the air directly, like smoke from factories and car exhaust. Secondary pollutants are chemicals that mix together to pollute the air, like mixtures of emissions, or waste output, from vehicles and factory smoke that change to form more dangerous pollutants in the air and sunlight.

Soil pollution can be caused by pesticides, leakage..........................chemical tanks, oil spills, and other chemicals..........................get into the soil by dumping or accidental contamination. Soil pollution can also cause water pollution.............................underground water becomes contaminated by coming.............................contact with the polluted soil.

Water pollution can be caused by waste products, sewage, oil spills, and litter in streams, rivers, lakes, and oceans. Some scientists believe that water pollution is the largest cause of death and disease in the world, causing about 14,000 deaths in the world each day.

Radioactive pollution can be caused by leaks or spills of radioactive materials. These materials can come from medical sources, nuclear power plants, or laboratories which handle radioactive materials. Air, soil, and water can be polluted by radioactivity. It can cause damage to animals, both internally and externally, by eating, drinking, or touching it. It can cause birth defects and genetic problems. It can cause certain cancers and other deadly diseases.

Noise pollution can be caused by vehicle, aircraft, and industrial noise. It can also be caused by military or experimental sonar. Noise has health effects on people and animals. In people, it can cause high blood pressure, heart problems, sleep disturbances, and hearing problems. In animals, it can cause communication, reproductive, and navigation problems – they have difficulty finding their direction. Sonar has even caused whales to beach themselves because they respond to the sonar as if it were another whale.

Light pollution can be caused by advertising signs, stadium and city lighting, and other artificial lighting (like the light caused by night traffic). Artificial lighting has health effects on humans and animals. In people, it can cause high blood pressure and affect sleeping and waking rhythms and immunity. It might be a factor in some cancers, such as breast cancer. In animals, it can affect sleeping and waking rhythms, navigation, and reproduction.

In addition, greenhouse gases have caused a warming effect on the earth’s climate. The greenhouse gases are water vapor, carbon dioxide, methane, and ozone. They are naturally–occurring gases in the atmosphere, but human activity has increased their concentration in the atmosphere. For example, the levels of carbon dioxide (CO2) in the atmosphere have risen due to the burning of fossil fuels. The effect is a rise in global temperatures. The higher temperatures cause the melting of glaciers, a rise in the water level of oceans, and the disruption of both land and marine life, including that of humans. Although carbon dioxide is necessary for plants to survive, it is also considered to be a kind of pollution because high levels of carbon dioxide have caused the oceans to become more acidic.

It is not possible for anyone to predict the exact timing and effects of global pollution and global climate change brought about by pollution. There is general agreement by scientists that the global climate will continue to change, that the intensity of weather effects will continue to increase, and that some species of animals will become extinct. There is also general agreement, or consensus, that humans need to take steps to reduce emissions of waste products and greenhouse gases into the atmosphere, make adaptations to the changes that are occurring, and figure out ways of reversing the trends of pollution and global warming.

Pollution

Thick black smoke curling out of smokestacks, horrible-tasting chemicals in your drinking water, pesticides in your food - these are examples of pollution. Pollution is any contamination of the environment which causes harm to the environment or the inhabitants of the environment. There are many kinds of pollution, and there are many pollutants. Some obvious kinds of pollution are pollution of the air, soil, and water. Some less obvious, or less salient kinds of pollution are radioactive, noise, light pollution, and green-house gasses.

Air pollution can be caused by particles, liquids, or gases that make the air harmful to breathe. There are two main types of air pollution: primary and secondary. Primary pollutants enter the air directly, like smoke from factories and car exhaust. Secondary pollutants are chemicals that mix together to pollute the air, like mixtures of emissions, or waste output, from vehicles and factory smoke that change to form more dangerous pollutants in the air and sunlight.

Soil pollution can be caused by pesticides, leakage..........................chemical tanks, oil spills, and other chemicals..........................get into the soil by dumping or accidental contamination. Soil pollution can also cause water pollution.............................underground water becomes contaminated by coming.............................contact with the polluted soil.

Water pollution can be caused by waste products, sewage, oil spills, and litter in streams, rivers, lakes, and oceans. Some scientists believe that water pollution is the largest cause of death and disease in the world, causing about 14,000 deaths in the world each day.

Radioactive pollution can be caused by leaks or spills of radioactive materials. These materials can come from medical sources, nuclear power plants, or laboratories which handle radioactive materials. Air, soil, and water can be polluted by radioactivity. It can cause damage to animals, both internally and externally, by eating, drinking, or touching it. It can cause birth defects and genetic problems. It can cause certain cancers and other deadly diseases.

Noise pollution can be caused by vehicle, aircraft, and industrial noise. It can also be caused by military or experimental sonar. Noise has health effects on people and animals. In people, it can cause high blood pressure, heart problems, sleep disturbances, and hearing problems. In animals, it can cause communication, reproductive, and navigation problems – they have difficulty finding their direction. Sonar has even caused whales to beach themselves because they respond to the sonar as if it were another whale.

Light pollution can be caused by advertising signs, stadium and city lighting, and other artificial lighting (like the light caused by night traffic). Artificial lighting has health effects on humans and animals. In people, it can cause high blood pressure and affect sleeping and waking rhythms and immunity. It might be a factor in some cancers, such as breast cancer. In animals, it can affect sleeping and waking rhythms, navigation, and reproduction.

In addition, greenhouse gases have caused a warming effect on the earth’s climate. The greenhouse gases are water vapor, carbon dioxide, methane, and ozone. They are naturally–occurring gases in the atmosphere, but human activity has increased their concentration in the atmosphere. For example, the levels of carbon dioxide (CO2) in the atmosphere have risen due to the burning of fossil fuels. The effect is a rise in global temperatures. The higher temperatures cause the melting of glaciers, a rise in the water level of oceans, and the disruption of both land and marine life, including that of humans. Although carbon dioxide is necessary for plants to survive, it is also considered to be a kind of pollution because high levels of carbon dioxide have caused the oceans to become more acidic.

It is not possible for anyone to predict the exact timing and effects of global pollution and global climate change brought about by pollution. There is general agreement by scientists that the global climate will continue to change, that the intensity of weather effects will continue to increase, and that some species of animals will become extinct. There is also general agreement, or consensus, that humans need to take steps to reduce emissions of waste products and greenhouse gases into the atmosphere, make adaptations to the changes that are occurring, and figure out ways of reversing the trends of pollution and global warming.

Reading skill will help you to improve your understanding of the language and build your vocabulary.

Social Media Across Generations

Today’s grandparents are joining their grandchildren on social media, but the different generations’ online habits couldn’t be more different. In the UK the over-55s are joining Facebook in increasing numbers, meaning that they will soon be the site’s second biggest user group, with 3.5 million users aged 55-64and 2.9 million over-65s.

Sheila, aged 59, says, I joined to see what my grandchildren are doing, as my daughter posts videos and photos of them. It’s a much better way to see what they’re doing than waiting for letters and photos in the post. That’s how we did it when I was a child, but I think I’m lucky I get to see so much more of their lives than my grandparents did.

Ironically, Sheila’s grandchildren are less likely to use Facebook themselves. Children under 17 in the UK are leaving the site – only 2.2 million users are under 17 – but they’re not going far from their smartphones. Chloe, aged 15, even sleeps with her phone. It’s my alarm clock so I have to she says. I look at it before I go to sleep and as soon as I wake up.

Unlike her grandmother’s generation, Chloe’s age group is spending so much time.......... their phones.......... home that they are missing out on spending time with their friends in real life. Sheila, on the other hand, has made contact with old friends from school she hasn’t heard...................40years. We use Facebook to arrange to meet all over the country, she says. It’s changed my social lifecompletely.

Teenagers might have their parents to thank for their smartphone and social media addiction as their parents were the early adopters of the smartphone.Peter, 38 and father of two teenagers, reports that he used to be on his phone or laptop constantly. I was always connected and I felt like I was always working, he says. How could I tell my kids to get off their phones if I was always in front of a screen myself? So, in the evenings and at weekends, he takes his SIM card out of his smartphone and puts it into an old-style mobile phone that can only make calls and send text messages. I’m not completely cut off from the world in case of emergencies, but the important thing is I’m setting a better example to my kids and spending more quality time with them.

Text 2

Autism Teaching Methods: Applied

Behavior Analysis and Verbal Behavior

Applied Behavior Analysis, or ABA, is a method of teaching children with autism and Pervasive Developmental Disorders. It is based on the premise that appropriate behavior – including speech, academics and life skills – can be taught using scientific principles.

ABA assumes that children are more likely to repeat behaviors or responses that are rewarded (or “reinforced”), and they are less likely to continue behaviors that are not rewarded. Eventually, the reinforcement is reduced so that the child can learn without constant rewards.

Research shows that ABA works for kids with autism. “Thirty years of research demonstrated the efficacy of applied behavioral methods in reducing inappropriate behavior and in increasing communication, learning, and appropriate social behavior,” according to a U.S. Surgeon General’s Report.

The most well-known form of ABA is discrete trial training (DTT). Skills are broken down into the smallest tasks and taught individually. Discrete, or separate, trials may be used to teach eye contact, imitation, fine motor skills, self-help, academics, language and conversation. Students start with learning small skills, and gradually learn more complicated skills as each smaller one is mastered. […]

Source adapted from:

www.teaching-methods-childrens-with-autism

Text 2

Immigrants and Public Schools

Public schools in the United States helped immigrants in different ways. First the school gave the children a free education. This meant that many young people became better educated than their parents and had more chances for better jobs. In addition, many schools had evening classes for adults.

brainly.com.br

Pollution

Thick black smoke curling out of smokestacks, horrible-tasting chemicals in your drinking water, pesticides in your food - these are examples of pollution. Pollution is any contamination of the environment which causes harm to the environment or the inhabitants of the environment. There are many kinds of pollution, and there are many pollutants. Some obvious kinds of pollution are pollution of the air, soil, and water. Some less obvious, or less salient kinds of pollution are radioactive, noise, light pollution, and green-house gasses.

Air pollution can be caused by particles, liquids, or gases that make the air harmful to breathe. There are two main types of air pollution: primary and secondary. Primary pollutants enter the air directly, like smoke from factories and car exhaust. Secondary pollutants are chemicals that mix together to pollute the air, like mixtures of emissions, or waste output, from vehicles and factory smoke that change to form more dangerous pollutants in the air and sunlight.

Soil pollution can be caused by pesticides, leakage..........................chemical tanks, oil spills, and other chemicals..........................get into the soil by dumping or accidental contamination. Soil pollution can also cause water pollution.............................underground water becomes contaminated by coming.............................contact with the polluted soil.

Water pollution can be caused by waste products, sewage, oil spills, and litter in streams, rivers, lakes, and oceans. Some scientists believe that water pollution is the largest cause of death and disease in the world, causing about 14,000 deaths in the world each day.

Radioactive pollution can be caused by leaks or spills of radioactive materials. These materials can come from medical sources, nuclear power plants, or laboratories which handle radioactive materials. Air, soil, and water can be polluted by radioactivity. It can cause damage to animals, both internally and externally, by eating, drinking, or touching it. It can cause birth defects and genetic problems. It can cause certain cancers and other deadly diseases.

Noise pollution can be caused by vehicle, aircraft, and industrial noise. It can also be caused by military or experimental sonar. Noise has health effects on people and animals. In people, it can cause high blood pressure, heart problems, sleep disturbances, and hearing problems. In animals, it can cause communication, reproductive, and navigation problems – they have difficulty finding their direction. Sonar has even caused whales to beach themselves because they respond to the sonar as if it were another whale.

Light pollution can be caused by advertising signs, stadium and city lighting, and other artificial lighting (like the light caused by night traffic). Artificial lighting has health effects on humans and animals. In people, it can cause high blood pressure and affect sleeping and waking rhythms and immunity. It might be a factor in some cancers, such as breast cancer. In animals, it can affect sleeping and waking rhythms, navigation, and reproduction.

In addition, greenhouse gases have caused a warming effect on the earth’s climate. The greenhouse gases are water vapor, carbon dioxide, methane, and ozone. They are naturally–occurring gases in the atmosphere, but human activity has increased their concentration in the atmosphere. For example, the levels of carbon dioxide (CO2) in the atmosphere have risen due to the burning of fossil fuels. The effect is a rise in global temperatures. The higher temperatures cause the melting of glaciers, a rise in the water level of oceans, and the disruption of both land and marine life, including that of humans. Although carbon dioxide is necessary for plants to survive, it is also considered to be a kind of pollution because high levels of carbon dioxide have caused the oceans to become more acidic.

It is not possible for anyone to predict the exact timing and effects of global pollution and global climate change brought about by pollution. There is general agreement by scientists that the global climate will continue to change, that the intensity of weather effects will continue to increase, and that some species of animals will become extinct. There is also general agreement, or consensus, that humans need to take steps to reduce emissions of waste products and greenhouse gases into the atmosphere, make adaptations to the changes that are occurring, and figure out ways of reversing the trends of pollution and global warming.

Text 2

Autism Teaching Methods: Applied

Behavior Analysis and Verbal Behavior

Applied Behavior Analysis, or ABA, is a method of teaching children with autism and Pervasive Developmental Disorders. It is based on the premise that appropriate behavior – including speech, academics and life skills – can be taught using scientific principles.

ABA assumes that children are more likely to repeat behaviors or responses that are rewarded (or “reinforced”), and they are less likely to continue behaviors that are not rewarded. Eventually, the reinforcement is reduced so that the child can learn without constant rewards.

Research shows that ABA works for kids with autism. “Thirty years of research demonstrated the efficacy of applied behavioral methods in reducing inappropriate behavior and in increasing communication, learning, and appropriate social behavior,” according to a U.S. Surgeon General’s Report.

The most well-known form of ABA is discrete trial training (DTT). Skills are broken down into the smallest tasks and taught individually. Discrete, or separate, trials may be used to teach eye contact, imitation, fine motor skills, self-help, academics, language and conversation. Students start with learning small skills, and gradually learn more complicated skills as each smaller one is mastered. […]

Source adapted from:

www.teaching-methods-childrens-with-autism

Text 2

Pre-Communicative and Communicative Activities

[…] The development of communicative competence involves the acquisition and use of so-called language skills, which are promoted from the communicative approach in an integrated manner and with real communication purposes. To contribute to the development of these communicative language skills, the English teacher has a continuum of options ranging from so-called pre-communicative activities to proper communication activities. According to Littlewood (1998), the first are based on accuracy and present structures, functions, and vocabulary; the latter focus on fluency and involve information sharing and exchange.

The pre-communicative activities are subdivided into structural activities and quasi-communicative activities. Structural activities are described as machining and practical structures. Thequasi-communicativeones are based on communication and the structure of the language. […]

Text 2

Pre-Communicative and Communicative Activities

[…] The development of communicative competence involves the acquisition and use of so-called language skills, which are promoted from the communicative approach in an integrated manner and with real communication purposes. To contribute to the development of these communicative language skills, the English teacher has a continuum of options ranging from so-called pre-communicative activities to proper communication activities. According to Littlewood (1998), the first are based on accuracy and present structures, functions, and vocabulary; the latter focus on fluency and involve information sharing and exchange.

The pre-communicative activities are subdivided into structural activities and quasi-communicative activities. Structural activities are described as machining and practical structures. Thequasi-communicativeones are based on communication and the structure of the language. […]