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           Across the Atlantic!
_____ Monday May 24, 1976, two Concorde jets crossed the
Atlantic ocean _____ three hours and fifty minutes. The planes
took off and landed _____ the same time.
                                                                   Source Bonner, Margaret – Grammar Express - Longman
According to the text the flights

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From the passage as a whole we infer that

Intellectual Property

Industrial property legislation is part of the wider body of law known as intellectual property. Intellectual property relates to items of information or knowledge, which can be incorporated in tangible objects at the same time in an unlimited number of copies at different locations anywhere in the world. The property is not in those copies but in the information or knowledge reflected in them. Intellectual property rights are also characterized by certain limitations, such as limited duration in the case of copyright and patents.
The importance of protecting intellectual property was first recognized in the Paris Convention for the Protection of Industrial Property in 1883 and the Berne Convention for the Protection of Literary and Artistic Works in 1886. Both treaties are administered by the World Intellectual Property Organization (WIPO).
Countries generally have laws to protect intellectual property for two main reasons. One is to give statutory expression to the moral and economic rights of creators in their creations and to the rights of the public in accessing those creations. The second is to promote creativity and the dissemination and application of its results, and to encourage fair trade, which would contribute to economic and social development.
Intellectual property is usually divided into two branches, namely industrial property and copyright.
Copyright relates to artistic creations, such as poems, novels, music, paintings, and cinematographic works. The expression copyright refers to the main act which, in respect of literary and artistic creations, may be made only by the author or with his authorization.
The broad application of the term "industrial" is clearly set out in the Paris Convention for the Protection of Industrial Property (Article 1 (3)): "Industrial property shall be understood in the broadest sense and shall apply not only to industry and commerce proper, but likewise to agricultural and extractive industries and to all manufactured or natural products, for example, wines, grain, tobacco leaf, fruit, cattle, minerals, mineral waters, beer, flowers, and flour."
Industrial property takes a range of forms. These include patents to protect inventions; and industrial designs, which are aesthetic creations determining the appearance of industrial products. Industrial property also covers trademarks, service marks, layout-designs of integrated circuits, commercial names and designations, as well as geographical indications, and protection against unfair competition. In some of these, the aspect of intellectual creation, although existent, is less clearly defined. What counts here is that the object of industrial property typically consists of signs transmitting information, in particular to consumers, as regards products and services offered on the market. Protection is directed against unauthorized use of such signs likely to mislead consumers, and against misleading practices in general.

Understanding Industrial Property. World Intellectual Property Organization – WIPO,

p. 3-5. In: Internet: (adapted).

According to the text above, judge the following items.

Protection granted by industrial property rights is exclusive to those products in which the aspects of intellectual creation are explicit.

We must use reading strategies ____ text we face.

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Iain Couzin is mentioned in paragraph 5 (lines 33-40) because he

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What Rob was initially looking for was?

Atenção: Considere o texto abaixo para responder às questões de números 51 a 60

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No texto, o verbo argue (10º parágrafo) deve ser traduzido como

Choose the option that correctly completes the sentence:
As they _________ down the street they _________ Amelia.

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According to the author, the world gas industry, since the late 80s, has:

Masters of War

Come you masters of war
You that build all the guns
You that build the death planes
You that build all the bombs
You that hide behind walls
You that hide behind desks
I just want you to know
I can see through your masks.

You that never done nothin’
But build to destroy
You play with my world
Like it"s your little toy
You put a gun in my hand
And you hide from my eyes
And you turn and run farther
When the fast bullets fly.

Like Judas of old
You lie and deceive
A world war can be won
You want me to believe
But I see through your eyes
And I see through your brain
Like I see through the water
That runs down my drain.

BOB DYLAN. The Freewheelin’ Bob Dylan. Nova York: Columbia Records, 1963 (fragmento)

Na letra da canção Masters of War, há questionamentos e reflexões que aparecem na forma de protesto contra

Read the text below and choose the alternative that fills in correctly and respectively the blanks.

Treatment & Managing Reactions

Currently, the only way to prevent a food–allergic reaction is to ___________ the problem food. Once you have been diagnosed _________ a food allergy, talk to your doctor ___________ how allergic reactions should be treated. Have your doctor created a written "Food Allergy Action Plan"__________ that you and ___________ will know what to do in the event of a reaction? Mild to moderate symptoms (e.g., itching, sneezing, hives and rashes) are _____________ treated with antihistamines and oral or topical steroids. For patients at risk ____________ experiencing a severe reaction (anaphylaxis), epinephrine is prescribed. Epinephrine is the _____________ medication that can reverse the symptoms of anaphylaxis. It is available in an auto–injector (Auvi–Q?, EpiPen® or Adrenaclick®). If prescribed, use Epinephrine at the first sign of an allergic reaction and call 911. Request an ambulance and tell the dispatchers that you have just used Epinephrine for a suspected food–induced anaphylactic reaction. Patients should always go to the emergency room for further treatment, _____________ if symptoms appear to resolve after Epinephrine is administered.
Treatment & Managing Reactions. Available in: http://www.foodallergy.org

The IRS Chief Counsel is appointed by the President of the United States, with the advice and consent of the U.S. Senate, and serves as the chief legal advisor to the IRS Commissioner on all matters pertaining to the interpretation, administration, and enforcement of the Internal Revenue Code, as well as all other legal matters. Under the IRS Restructuring and Reform Act of 1998, the Chief Counsel reports to both the IRS Commissioner and the Treasury General Counsel.
Attorneys in the Chief Counsel’s Offce serve as lawyers for the IRS. They provide the IRS and taxpayers with guidance on interpreting Federal tax laws correctly, represent the IRS in litigation, and provide all other legal support required to carry out the IRS mission.
Chief Counsel received 95,929 cases and closed 94,323 cases during fscal year 2012. Of the new cases received, and cases closed, the majority related to tax law enforcement and litigation, including Tax Court litigation; collection, bankruptcy, and summons advice and litigation; Appellate Court litigation; criminal tax; and enforcement advice and assistance.
In Fiscal Year 2012, Chief Counsel received 31,295 Tax Court cases involving taxpayers contesting an IRS determination that they owed additional tax. The total amount of tax and penalty in dispute at the end of the fscal year was almost $6.6 billion.


(Source: Internal Revenue Service Data Book, 2012.)

According to the passage, the IRS’s chief legal advisor is
Atenção: As questões de números 47 a 70 referem-se a conhecimentos linguísticos da língua inglesa. When they arrive in São Paulo, they ......

Check the only item in which the phrasal verb in bold type has the same meaning as the verb in italics.

Read these very famous passages below.

I. Beware, my lord, of jealousy/ It is the green-eyed monster, which doth mock/ The meat it feeds on. II. This is the way the world ends/ Not with a bang but a whimper. III. Once upon a time and a very good time it was there was a moocow coming down along the road and this moocow that was coming down along the road met a nicens little boy named baby tuckoo. Attributing each passage to its respective author and the work from where they were taken, choose the right alternative.

Choose the correct prepositions to fill these blanks respectively:

 “Don’t argue _____ your father _____ that topic. You depend _____ him”.

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According to the text, the

How a Canadian Chain Is Reinventing Book Selling
By Alexandra Alter
    About a decade ago, Heather Reisman, the chief executive of Canada’s largest bookstore chain, was having tea with the novelist Margaret Atwood when Ms. Atwood inadvertently gave her an idea for a new product. Ms. Atwood announced that she planned to go home, put on a pair of cozy socks and curl up with a book. Ms. Reisman thought about how appealing that sounded. Not long after, her company, Indigo, developed its own brand of plush “reading socks.” They quickly became one of Indigo’s signature gift items.
    “Last year, all my friends got reading socks,” said Arianna Huffington, the HuffPost cofounder and a friend of Ms. Reisman’s, who also gave the socks as gifts to employees at her organization Thrive. “Most people don’t have reading socks — not like Heather’s reading socks.”
Over the last few years, Indigo has designed dozens of other products, including beach mats, scented candles, inspirational wall art, Mason jars, crystal pillars, bento lunchboxes, herb growing kits, copper cheese knife sets, stemless champagne flutes, throw pillows and scarves.
    It may seem strange for a bookstore chain to be developing and selling artisanal soup bowls and organic cotton baby onesies. But Indigo’s approach seems not only novel but crucial to its success and longevity. The superstore concept, with hulking retail spaces stocking 100,000 titles, has become increasingly hard to sustain in the era of online retail, when it’s impossible to match Amazon’s vast selection.
    Indigo is experimenting with a new model, positioning itself as a “cultural department store” where customers who wander in to browse through books often end up lingering as they impulsively shop for cashmere slippers and crystal facial rollers, or a knife set to go with a new Paleo cookbook. Over the past few years, Ms. Reisman has reinvented Indigo as a Goop-like, curated lifestyle brand, with sections devoted to food, health and wellness, and home décor.
    Ms. Reisman is now importing Indigo’s approach to the United States. Last year, Indigo opened its first American outpost, at a luxury mall in Millburn, N.J., and she eventually plans to open a cluster of Indigos in the Northeast. Indigo’s ascendance is all the more notable given the challenges that big bookstore chains have faced in the United States. Borders, which once had more than 650 locations, filed for bankruptcy in 2011. Barnes & Noble now operates 627 stores, down from 720 in 2010, and the company put itself up for sale last year. Lately, it has been opening smaller stores, including an 8,300-square-foot outlet in Fairfax County, Va.
    “Cross-merchandising is Retail 101, and it’s hard to do in a typical bookstore,” said Peter Hildick-Smith, president of the Codex Group, which analyzes the book industry. “Indigo found a way to create an extra aura around the bookbuying experience, by creating a physical extension of what you’re reading about.”
    The atmosphere is unabashedly intimate, cozy and feminine — an aesthetic choice that also makes commercial sense, given that women account for some 60 percent of book buyers. A section called “The Joy of the Table” stocks Indigobrand ceramics, glassware and acacia wood serving platters with the cookbooks. The home décor section has pillows and throws, woven baskets, vases and scented candles. There’s a subsection called “In Her Words,” which features idea-driven books and memoirs by women. An area labeled “A Room of Her Own” looks like a lush dressing room, with vegan leather purses, soft gray shawls, a velvet chair, scarves and journals alongside art, design and fashion books.
    Books still account for just over 50 percent of Indigo’s sales and remain the central draw; the New Jersey store stocks around 55,000 titles. But they also serve another purpose: providing a window into consumers’ interests, hobbies, desires and anxieties, which makes it easier to develop and sell related products.
    Publishing executives, who have watched with growing alarm as Barnes & Noble has struggled, have responded enthusiastically to Ms. Reisman’s strategy. “Heather pioneered and perfected the art of integrating books and nonbook products,” Markus Dohle, the chief executive of Penguin Random House, said in an email.
    Ms. Reisman has made herself and her own tastes and interests central to the brand. The front of the New Jersey store features a section labeled “Heather’s Picks,” with a display table covered with dozens of titles. A sign identifies her as the chain’s “founder, C.E.O., Chief Booklover and the Heather in Heather’s Picks.” She appears regularly at author signings and store events, and has interviewed prominent authors like Malcolm Gladwell, James Comey, Sally Field, Bill Clinton and Nora Ephron.
    When Ms. Reisman opened the first Indigo store in Burlington, Ontario, in 1997, she had already run her own consulting firm and later served as president of a soft drink and beverage company, Cott. Still, bookselling is an idiosyncratic industry, and many questioned whether Indigo could compete with Canada’s biggest bookseller, Chapters. Skepticism dissolved a few years later when Indigo merged with Chapters, inheriting its fleet of national stores. The company now has more than 200 outlets across Canada, including 89 “superstores.” Indigo opened its first revamped concept store in 2016.
    The new approach has proved lucrative: In its 2017 fiscal year, the company’s revenue exceeded $1 billion Canadian for the first time. In its 2018 fiscal year, Indigo reported a revenue increase of nearly $60 million Canadian over the previous year, making it the most profitable year in the chain’s history.
    The company’s dominance in Canada doesn’t guarantee it will thrive in the United States, where it has to compete not only with Amazon and Barnes & Noble, but with a resurgent wave of independent booksellers. After years of decline, independent stores have rebounded, with some 2,470 locations, up from 1,651 a decade ago, according to the American Booksellers Association. And Amazon has expanded into the physical retail market, with around 20 bookstores across the United States.
Ms. Reisman acknowledges that the company faces challenges as it expands southward. Still, she’s optimistic, and is already
scouting locations for a second store near New York.
https://www.nytimes.com/2019/05/01
Indigo has established itself as a successful bookseller, a fact evidenced by the merging with
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