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Have you ever taken the time to craft a detailed email to a colleague, or perhaps a text message to a friend, only to have them shoot back a one-line response that makes it clear they didn’t read past the first sentence?
The Gazette interviewed Todd Rogers, a behavioral scientist, about his book, “Writing for Busy Readers: Communicate More Effectively in the Real World”.

Gazette: You make a distinction between “effective writing” and “beautiful writing.” What do you mean by effective writing?
Rogers: Effective writing is practical writing with the goal of getting the reader to understand and potentially respond. The guiding insight for the book is that our readers are not reading what we write carefully.
Gazette: You discuss experiments that support strategies for simplifying writing. Could you summarize a few of those tips?
Rogers: First: Less is more: fewer words, fewer ideas, fewer requests. Omit needless words, so that’s not radical, and it’s costless. Eliminating somewhat-useful-but-not-necessary ideas is harder. It’s a balance between getting the point across and adding too much. Finally, the more actions a message asks of readers, the less likely readers are to do any one of them. Second: Add structure. Most people aren’t reading linearly; they’re jumping around.
Third: Use enough formatting, but no more. We found that people interpret underline, bold, and highlight as the writer saying to the reader, “this is the most important content.” When writers highlight or bold a section in a document or an email, it dramatically increases the likelihood that people read that portion, but it decreases the likelihood that they read the rest of the message.

https://news.harvard.edu/gazette/story/2023/10/tips-on-how-to-connectwith-people-who-dont-have-time-to-read/. Acesso em 23/02/2024. Adaptado.

Segundo o texto, uma dificuldade apontada por Todd Rogers, no que diz respeito à simplificação da escrita, refere-se a

TEXT 1


What do AI chatbots really mean for students and cheating?

October 31, 2023 By

Carrie Spector


The launch of ChatGPT and other artificial intelligence (AI) chatbots has triggered an alarm for many educators, who worry about students using the technology to cheat by passing its writing off as their own. But two Stanford researchers say that concern is misdirected, based on their ongoing research into cheating among U.S. high school students before and after the release of ChatGPT.


Here, Lee and Pope discuss the state of cheating in U.S. schools, what research shows about why students cheat, and their recommendations for educators working to address the problem.


What do we know about how much students cheat?


Pope: We know that cheating rates have been high for a long time. At Challenge Success we’ve been running surveys and focus groups at schools for over 15 years, asking students about different aspects of their lives — the amount of sleep they get, homework pressure, extracurricular activities, family expectations, things like that — and also several questions about different forms of cheating.


For years, long before ChatGPT hit the scene, some 60 to 70 percent of students have reported engaging in at least one “cheating” behavior during the previous month. That percentage has stayed about the same or even decreased slightly in our 2023 surveys, when we added questions specific to new AI technologies, like ChatGPT, and how students are using it for school assignments.


So AI isn’t changing how often students cheat — just the tools that they’re using?


Lee: The most prudent thing to say right now is that the data suggest, perhaps to the surprise of many people, that AI is not increasing the frequency of cheating. This may change as students become increasingly familiar with the technology, and we’ll continue to study it and see if and how this changes. But I think it’s important to point out that, in Challenge Success’ most recent survey, students were also asked if and how they felt an AI chatbot like ChatGPT should be allowed for school-related tasks. Many said they thought it should be acceptable for “starter” purposes, like explaining a new concept or generating ideas for a paper. But the vast majority said that using a chatbot to write an entire paper should never be allowed. So this idea that students who’ve never cheated before are going to suddenly run amok and have AI write all of their papers appears unfounded. What would you suggest to school leaders who are concerned about students using AI chatbots?


Pope: Even before ChatGPT, we could never be sure whether kids were getting help from a parent or tutor or another source on their assignments, and this was not considered cheating. Kids in our focus groups are wondering why they can't use ChatGPT as another resource to help them write their papers — not to write the whole thing word for word, but to get the kind of help a parent or tutor would offer. We need to help students and educators find ways to discuss the ethics of using this technology and when it is and isn't useful for student learning.


Lee: There’s a lot of fear about students using this technology. Schools have considered putting significant amounts of money in AI-detection software, which studies show can be highly unreliable. Some districts have tried blocking AI chatbots from school wifi and devices, then repealed those bans because they were ineffective. AI is not going away. Along with addressing the deeper reasons why students cheat, we need to teach students how to understand and think critically about this technology. For starters, at Stanford we’ve begun developing free resources to help teachers bring these topics into the classroom as it relates to different subject areas. We know that 3 teachers don’t have time to introduce a whole new class, but we have been working with teachers to make sure these are activities and lessons that can fit with what they’re already covering in the time they have available.


I think of AI literacy as being akin to driver’s education: We’ve got a powerful tool that can be a great asset, but it can also be dangerous. We want students to learn how to use it responsibly.


Available from: < https://ed.stanford.edu/news/what-do-ai-chatbots-really-mean-students-and-cheating>. Access: 08 Dec., 2023. Adapted.

This research has shown that in 2023 the percentage of students who engaged in cheating practices for school assignments has
Text 9A1


Research into how multilingual people juggle more than one language in their minds is complex and sometimes counterintuitive. It turns out that when a multilingual person wants to speak, the languages they know can be active at the same time, even if only one gets used. These languages can interfere with each other, for example intruding into speech just when you do not expect them. And interference can manifest itself not just in vocabulary slip-ups, but even on the level of grammar or accent. “From research we know that whenever a bilingual or multilingual is speaking, both languages or all the languages that they know are activated,” says Mathieu Declerck, a senior research fellow at the Vrije Universiteit in Brussels. “For example, when you want to say ‘dog’ as a French-English bilingual, not just ‘dog’ is activated, but also its translation equivalent, so ‘chien’ is also activated.” As such, the speaker needs to have some sort of language control process. If you think about it, the ability of bilingual and multilingual speakers to separate the languages they have learned is remarkable. How they do this is commonly explained through the concept of inhibition — a suppression of the non-relevant languages. However, when this control system fails, intrusions and lapses can occur. For example, insufficient inhibition of a language can cause it to “pop up” and intrude when you are meant to be speaking in a different one.

Tamar Gollan, a professor of psychiatry at the University of California San Diego, has been studying language control in bilinguals for years. Her research has often led to counterintuitive findings. She explains that when mixing languages, multilinguals are navigating a sort of balancing act, inhibiting the stronger language to even things out — and sometimes, they go too far in the wrong direction. “When bilinguals are mixing languages, it seems like they inhibit the dominant language so much that they actually are slower to speak in certain contexts. I think the best analogy is: imagine you suddenly become better at writing in your non-dominant hand. We have been calling this reversed dominance.” Reversed dominance effects can be particularly evident when bilinguals switch between languages in a single conversation, says Gollan.

Navigating such interference could perhaps be part of what makes it hard for an adult to learn a new language, especially if they have grown up monolingual. One thing that might help is immersing yourself in the environment of the foreign language. “You are creating a context in which you are strongly holding back this other language, so that gives room for the other (new) language to become stronger,” says Matt Goldrick, a professor of linguistics at Northwestern University in Evanston, Illinois. “When you return from that immersion experience, hopefully you can better manage that competition,” he adds. “That competition will never go away, you just get better at managing it.”

Managing competition is certainly something that multilinguals do tend to have a lot of practice in. Many researchers argue that this brings them certain cognitive advantages — although it is worth noting that the jury’s still out on this, with others saying their own research does not show reliable evidence for a bilingual cognitive advantage. In any case, using languages is arguably one of the most complex activities humans learn how to do. And having to manage multiple languages has been linked to cognitive benefits in many studies, depending on task and age. Some studies have shown bilinguals perform better, for example, in activities when participants have to focus on counterintuitive information. Speaking multiple languages has also been linked to delayed onset of dementia symptoms. And of course, multilingualism brings many obvious benefits beyond the brain, not least the social benefit of being able to speak to many people.


Internet:http://www.bbc.com/(adapted).
According to text 9A1, bilingual speakers control the languages they speak by
Text CG2A1-II

Virtual reality (VR) can, in its own imperfect ways, transport a user into distant experiences. One thing VR can’t yet do, however, is simulate the experience of eating lunch. But that could change thanks to a new “bio-integrated gustatory interface” device called e-Taste.
Researchers from Ohio State University created a small electromagnetic pump connected to a liquid channel of chemicals that, when mixed in the right ratios, can approximate the taste of coffee, lemonade, cake, and other food and drinks. That newly crafted chemical liquid is then pushed through via a gel. Users ultimately experience the taste as a liquid that sits in their mouth. And while an initial group of human test subjects struggled to accurately differentiate between different taste profiles, the study suggests a future VR steakhouse experience might not be as far-fetched as it sounds.
The researchers tested their new device on 10 volunteers and received mixed results. On the positive side, the test subjects were able to differentiate between various sour taste profile intensities with approximately 70 percent accuracy. The tests were less conclusive though when researchers asked participants to distinguish between flavors intended to represent cake, fried egg, coffee, and fish soup. That discrepancy is not necessarily due entirely to poor device performance, though. Even in the physical world, taste is inherently subjective. Factors such as smell, memory, and visual cues can influence how we perceive food. Two people might experience the taste of the same meal slightly differently. “Taste and smell are greatly related to human emotion and memory,” added one of the researchers. “So our sensor has to learn to capture, control, and store all that information.”
The e-Taste researchers believe their device could also have applications beyond video games. Theoretically, the technology could one day allow users to virtually taste-test items before ordering them. Medical professionals might also use the device to remotely assess whether patients have lost certain aspects of taste, which could be an early indicator of illness. Additionally, the device could serve as an aid in reintroducing taste sensations to individuals with certain neurological disorders or illnesses, such as long COVID, that have impaired their ability to taste food.

Internet: <popsci.com> (adapted).

According to text CG2A1-II, judge the item that follow.
The test subjects of the research mentioned in the text could accurately distinguish between sour taste intensities most of the time.

Navy looking for drone operator flying device around

Washington state base

Published February 27, 2016 Foxnews.com

(I) _________

A civilian employee of Naval Submarine Base Kitsap-Bangor reported seeing the drone, spokeswoman Silvia Klatman told Military.com.

According to the Navy, it is illegal to operate a drone above the base without the permission of the Navy. "It's our intent to support the investigation and prosecution of this reported act, and any others that may occur, in coordination with civilian law enforcement," Klatman said.

Military.com reported that agents interviewed families who lived in houses surrounding the base. (II) _______Officials said the drones were seen operating at night. "It could be a hoax, but worst-case scenario, it could be clandestine, a foreign government, a cell," Al Starcevich, whose family's house is located between the base and Hood Canal in Washington, told the website. "The creepy thing is they' re only doing it at night. (Ill) ______ "

Starcevich told The Seattle Times that agents told him there had been repeated incidents around the base involving an alleged drone.

Naval Base Kitsap-Bangor's airspace was designated as "prohibited" by the FAA in May 2005, at the request of the Navy. (IV) ______ The prohibited area extends to the water across Hood Canal and the Navy-owned portion of Toandos Peninsula.

Doug O'Donnell, chief pilot at Avian Flight Center at Bremerton National Airport, said security forces are supposed to shoot down aircraft that violate the FAA riiles.

The Bangor base houses eight of the Navy's 14 ballistic-missile submarines, according to Military,com. Each can carry up to 24 missiles with multiple nuclear warheads.

The Defense Department has held countless classified exercises to counter possible drone attacks, The Seattle Times reported. Last year, one exercise included a Marine sniper shooting one down from a military helicopter,

(http://www.foxnews.com/us/2016/02/27/navy-looking-for-drone-operator-flying-device-around-washington-state-base.html)

The sentences below have been removed from the text and replaced by (I), (II), (III) and (IV). Number them to indicate the order they must appear to complete the text correctly. Then choose the option that contains that sequence.

( ) They said they haven't seen anything unusual.

( ) No aircraft of any kind is allowed to fly over the area up 2,500 feet.

( ) The U.S. Navy is searching for the operator of a drone that has been seen flying near a Washington state naval base at night since Feb. 8.

( ) What are you going to see at night unless you have an infrared camera?

POLITICAL POLLS


Despite their popularity, political polls, often seen on TV during elections, sometimes give _______1 results, and some Americans question their _______ 2 .

_______ 3 both 2016 and 2020, most national polls overestimated support for Democrats. Polls aim to show what people think at a certain time but can be tricky to predict future outcomes accurately.

Mallory Newall explains that reliable polls focus on understanding public opinions rather than just predicting election winners. She warns _______4 reading too much into small differences in polls, especially far _______5 election day. Red flags for bad polls include _______6 the right people and not being clear about how the data was collected.

Polling methods _______ 7 since 2016, with more surveys done on line. Online surveys may influence results; however, concerns remain about reaching everyone, especially in rural areas without good internet. Although _______8 challenges, polls remain important _______9 public opinion.

Source:

https://www.newsinlevels.com/products/political-polls-level-3/

The blank numbered as “8” could be CORRECTLY filled with:
Google News, Thursday, June 16, 2021


Teaching methods keep changing with the times,................... the blackboard of the old days ........... electronic teaching today. Mr. Kam, physics instructor the Chinese University of Hong Kong, is one of those who has changed ......... the times.


Mr. Kam employs a two-pronged approach. First, he uses multimedia teaching materials during lectures. Second, he arranges internships for undergraduates. These can take the form of learning assistantships at the university or teaching assistantships at secondary schools, and also there’s always the odd science project at the Space Museum.

The initiatives have earned him the Faculty Exemplary Teaching Award 2020. A CUHK alumnus, he is grateful for the chance to teach at the university after earning his doctoral degree there. His teaching position actually represents the fulfillment of a dream, for the status of professors during his days as a university student was extremely high and he could meet them only during lectures.

After being a teacher for 10 years, Mr. Kam has found no apparent regression in the learning abilities of students, but he believes teachers should not just force knowledge on students - they have to pay careful attention to their needs too.

The multimedia materials that Mr. Kam uses to illustrate his area of interest includes animation and video clips. He encourages students to read popular astronomy magazines and share any note-worthy content they find. Mr. Kam also gets his undergraduates to help prepare students sitting for physics papers in public exams or to help out on research projects undertaken by meteorological officers at the observatory.

He also arranges for his undergraduates to teach students from other faculties during physics liberal studies classes through talks and star-gazing expeditions. Such responsibilities serve two greater purposes.

First, undergraduates become even more motivated to learn when they find out they have to guide other students. Second, physics students are, unlike arts students, not at their best when called upon to express themselves. Acting as assistants allows them to practice their skills and build up their self- confidence.

I asked Mr. Kam what he found most satisfying in teaching.

And the answer is obvious. It is the deep friendship he forms with students. Mr. Kam says many former students still come back to see him occasionally despite being busy parents. He draws considerable satisfaction from seeing his students grow into mature adults.

For Mr. Kam, the best teachers will never find extracurricular activity a burden because the good work that is done today plants the seed for future generations.
Considering the text, what do the words ‘actually’ and ‘lectures’ mean in this extract?
“His teaching position actually represents the fulfillment of a dream, for the status of professors during his days as a university student was extremely high and he could meet them only during lectures.”

Text 6

The sociolinguistics of English as Lingua Franca (EFL) pronunciation.


As far as sociolinguistics is concerned, the first task is to problematise the notion of standard accent. Essentially there is no such thing as a ‘standard’ accent, merely prestige accents, primarily RP and General American English (GA), stigmatised accents both native and (more often) non-native (see Lippi-Green, 1997; Bonfiglio, 2002), and a range of variously tolerated regional and social accents between the two extremes. The so-called BritishEnglish standard accent (RP) is claimed nowadays to be used by a mere fraction of British Native Speakers (NSs), possibly only three per cent in its unmodified form (see Trudgill, 2002: 171). The vast majority of NSs of English speak with regionallyand/or socially-modified accents, whether tolerated or stigmatised. Clearly, then, the RP accent cannot be ‘standard’ in the sense of being a widely-used norm. Instead, ‘standard’ refers accent-wise to a level of pronunciation assumed by many to be better in some way than the others, and is thus standard only in the sense of a level of excellence to be aspired to. Excellence, however, is not something that can be measured linguistically: it is not intrinsic to an accent, but merely reflects the value judgements of the elitist group who habitually use it or would if they could.


It should be a matter for teachers and their learners to decide whether they wish to subscribe to the (linguistically-unsound) belief in the superiority of RP. In some communication contexts an RP accent will undoubtedly provide them with a social advantage. This is more likely to be the case if learners intend to use their English to communicate and blend in largely with NSs, especially if the communication will take place in NS countries. Even here, though, their awareness should be raised to the fact that the majority of NSs with whom they communicate will not have an RP accent. At the most, it will probably be regionallymodified RP. On the other hand, having been apprised of the facts of sociolinguistic variation, learners may prefer to project their own (L2) regional and social identity through their accent. In this case their goal is more likely to be an accent that retains a clear trace of their L1, provided that it does not threaten the intelligibility of their pronunciation in their target (probably ELF) communication contexts.


JENKINS, J. Teaching Pronunciation for English as a Lingua Franca: A Sociopolitical Perspective. In GNUTZMANN, C.; INTEMANN, F. (Org.) The Globalization of English and the English Language Classroom. Oxford: OUP, 2005. p. 145-158.

About the assumptions on communication, the text says that:

Read the text to aswer the question.


The enduring joy of Golden Girls: a wildly sassy sitcom that will always cheer you up


A comedic masterclass with the best sitcom theme song of all time, Golden Girls pulled back the curtains on ageing and dealt with big-ticket issues.


A zinger-infused maelstrom of shoulder pads, pastels and perms. Rattan furniture, DayGlo linen and Formica. There’s such a distinctive look, feel and vibe to The Golden Girls, the iconic sitcom that ran from 1985 to 1992, scooping up 68 Emmy nominations and 11 wins in the process. The brainchild of producer Susan Harris, the show spawned several acclaimed spinoffs and became an enduring work of high camp in the process.

The premise? Three older women decide to live together: the stern, witty ex-teacher Dorothy Zbornak (Bea Arthur), the sweet but fantastically dense Rose Nylund (Betty White) and southern hornbag Blanche Devereaux (Rue McClanahan). At first it’s a matter of convenience, but before long, they become fast friends. During the pilot they’re joined by a fourth: Dorothy’s mother Sophia Petrillo (Estelle Getty), a nitpicky little shrew whose ability to cockblock our heroines saw her gradually become the Scrappy-Doo of the house. (Don’t @ me, Goldies, you know I’m right.)

For a comedy that primarily took place within a Floridian kitchen, The Golden Girls boasted some serious talent. The four leads were all astoundingly adept at their craft.

The golden girls themselves proved that the family you make is sometimes stronger than the one you’re born with. Dorothy, Rose and Blanche feel, at times, aged out of their previous lives. Careers, spouses, the world: all seem to be pushing them away. But the girls are proof that you can – and should – forge new bonds, even if it seems like your old life is done for. That you can make a new family, even if your old one rejects you.

The Golden Girls pulled back the curtains on ageing, showing the ways in which old people can be flawed, passionate, monumentally stupid, brave – even at times, almost heroically horny. And it did so with an almost reckless willingness to be as wildly funny as it possibly could.

The show ended up doing what many sitcoms do: use antagonism as heat to push the plot forward. It takes truly hack writers to defend needless antagonism as the only source of fuel to propel a story (I’m looking at you, post-Sorkin West Wing). The last two seasons of The Golden Girls aren’t terrible, but Sophia morphs from an old lady without boundaries to an ancient sociopathic prankster. But even with this odd acceleration towards a caricatured sitcom event horizon, the show still manages to roll out the hits. The two-part finale, written by Mitch Hurwitz (the creator of Arrested Development) and starring Leslie Nielsen as Dorothy’s love interest, ranks as some of the best in the show’s history.

It also has – and I cannot stress this enough – the best sitcom theme song in the history of sitcom theme songs. In 2023, there are few things that will haul you out of whatever psychic muck you find yourself in than whacking on an episode of The Golden Girls. I promise you, once the credits roll, you’ll find yourself lying on the lanai in your mind, feeling somehow much lighter than you did before.


(The Guardian 2024, The Guardian website. Accessed: 06 February 2024. Available: <https://www.theguardian.com/tv-and-radio/2023/aug/02/goldengirls-tv-sitcom-enduring-joy-dorothy-rose-betty-white-blanche>. Adapted.)

According to the title, the tv show The Golden Girls is:

Read the Text II and answer the question that follow it.

Text II

Global plastic treaty should address chemicals

In March, the global community agreed to establish a legally binding treaty to end plastic pollution. To deliver on this goal, the treaty needs to cover all issues of plastics chemicals as an inseparable part of the problem.

Plastics are complex materials consisting of chemical mixtures, including polymers, additives, residual monomers and processing aids, and non-intentionally added substances. Such mixtures release across the plastics life cycle, from feedstock extraction, production, and use, to reuse, recycling, and disposal; they also recombine along complex, unplanned pathways. As a result, humans and environments are ubiquitously exposed to plastics chemicals, often with serious consequences.

Out of more than 10,000 known plastics chemicals, at least 2,400 are classified as toxic, such as many phthalates and brominated flame retardants. Documented health effects span generations and include premature births, low birth weight, obesity, diabetes, cardiovascular disease, endometriosis, infertility, and cancers. In the United States alone, associated costs of endocrine-disrupting chemicals amount to USD$300 billion/year. The total burden on community, ecosystem health, and biodiversity is far greater.

Even with material recycling, plastics chemicals ultimately proliferate in the ecosystem, whether as emissions or by entering new products, exposing waste-laborers, consumers, and frontline communities to new chemical cocktails. An effective, fair, and safe circular economy can only be achieved by phasing out toxic chemicals from plastic production.

As negotiations for a global treaty begin, plastics chemicals need to be front and center. However, preparatory meeting documents focus on downstream plastic waste and work from a narrow definition of chemicals as hazardous additives. To enable the treaty to fully address plastics’ ecological, health, and environmental justice problems, it is essential to redefine plastics as complex chemical mixtures and to integrate chemical issues across the life cycle within the scope and core obligations of the legal instrument.

Adapted from: https://www.science.org/doi/10.1126/science.adf5410.

From the excerpt “humans and environments are ubiquitously exposed to plastics chemicals” (2nd paragraph), one can infer that this situation is
Among my fellow punctuation nerds, I have a reputation as someone who does not see any use for semicolons. Cecelia Watson, who teaches at Bard College, has written a whole book about them: “Semicolon: The Past, Present, and Future of a Misunderstood Mark.”
Watson, a historian and philosopher of science and a teacher of writing and the humanities—in other words, a Renaissance woman—gives us a deceptively playful-looking book that turns out to be a scholarly treatise on a sophisticated device that has contributed eloquence and mystery to Western civilization.
The semicolon itself was a Renaissance invention. It first appeared in 1494, in a book published in Venice by Aldus Manutius. “De Aetna,” Watson explains, was “an essay, written in dialogue form,” about climbing Mt. Etna. The mark was a hybrid between a comma and a colon, and its purpose was to prolong a pause or create a more distinct separation between parts of a sentence.
The problem with the semicolon is not how it looks but what it does and how that has changed over time. In the old days, punctuation simply indicated a pause. Comma, colon: semicolon; period. Eventually, grammarians and copy editors came along and made themselves indispensable by punctuating (“pointing”) a writer’s prose “to delineate clauses properly, such that punctuation served syntax.” That is, commas, semicolons, and colons were included in a sentence in order to highlight, subordinate, or otherwise conduct its elements, connecting them syntactically. One of the rules is that, unless you are composing a list, a semicolon is supposed to be followed by a complete clause, capable of standing on its own. The semicolon can take the place of a conjunction, like “and” or “but,” but it should not be used in addition to it.


https://www.newyorker.com/culture/comma-queen/sympathy-for-thesemicolon. July 15, 2019. Adaptado.
O texto afirma que, com o passar do tempo, o ponto e vírgula, entre outros aspectos,
O texto seguinte servirá de base para responder à questão.

Humanoid Robots in Hotels Stir Curiosity and Concern as Global Use Expands


Hotels around the world are increasingly embracing humanoid robots at check-in desks, lobby information points, and even for room service, but the trend is raising eyebrows among guests, researchers and hoteliers alike.

Last week, a viral TikTok video fromTokyo's Henn-na Hotel showed a startled guest stepping back from a humanoid check-in robot. As the machine offered instructions, she stammered, "Don't look at me," a moment that highlights discomfort with robots that mimic—but fail to fully replicate—human behavior. The reaction reflects the classic "uncanny valley" phenomenon, where lifelike machines produce a sense of unease, rather than delight.

Indeed, Henn-na itself has scaled back on its robot deployment: it retired more than half of its original roster of 240 androids by 2019, citing technical glitches and guest complaints. Still, not all experiences are negative. A 2023 survey from Boutique Hotelier found 61% of travelers had favorable reactions to service robots, even if nearly 29% admitted to feeling afraid to approach one.

Investment in hospitality robotics continues to escalate. The global market, valued at approximately $567 million in 2023, is projected to reach $2.2 billion by 2030, with a CAGR near 21.5%. While humanoid receptionists earn the spotlight, many hotels are quietly deploying delivery, luggage-handling, cleaning, and disinfection robots to streamline operations without overshadowing guests.

Major chains have taken note. Marriott and Hilton use Relay and Savioke robots to deliver amenities to guest rooms. Aloft and IHG properties in Asia deploy concierge bots like Connie, powered by IBM Watson. Meanwhile, Mandarin Oriental Las Vegas introduced a version of "Pepper" in 2017 as a lobby greeter, but today it fulfills more of an entertainment role than a functional one.

These varied experiments point to a shifting hospitality mindset. Robots are increasingly seen not as novelties, but as efficiency tools. In many properties, housekeeping tasks are now scheduled via AI-driven work order platforms, predictive maintenance prevents broken door locks before guests arrive, and dynamic pricing engines optimize revenue. Humanoid robots often serve as marketing headlines, while automation remains the real operational focus.

Henn-na's evolution encapsulates this balance. Opened in 2015 in Nagasaki and later franchising globally, the hotel scaled back after staffing and function issues became clear. Today, human staff handle most tasks, with robots reserved for novelty greetings and sample deliveries in select areas. The hybrid model highlights that technology is best embraced when it supports—not replaces—hospitality staff.

Engineers are working to soften the uncanny valley. SoftBank Robotics' latest machines, for instance, sport smoother motions, improved speech recognition, and context-aware gestures. Bt. Robotics, another emerging player, is working to enhance robots' ability to recognize individual guests and understand local cultural cues—a step toward more personalized service.

However, UC Berkeley roboticist Ken Goldberg's old adage still rings true: people are most comfortable when robots look and behave like robots. In hospitality, that means using bots to lift luggage, sanitize rooms, or whisk away towels, while leaving emotional intelligence to human staff. Technology can take on repetitive or hazardous tasks, but empathy and problem-solving remain firmly in the human domain.

That said, humanoid robots aren't disappearing. High-end resorts and tech-forward properties continue experimenting with sophisticated bots as part of their experience narrative. In South Korea, luxury hotels feature robot butlers that can draw a bath or set room ambiance. In China, hotel robots perform room service duties while broadcasting real-time translation for foreign guests.

The challenge for the industry lies in aligning form with function. A futuristic check-in robot may attract press, but if it breaks down mid-shift or stares blankly at guests, the novelty becomes irritation. Meanwhile, back-of-house bots that reliably deliver water bottles—or prevent maintenance issues—create consistent value that can actually enhance service quality.

Looking ahead, hoteliers who thoughtfully combine robotics and human labor with precision and purpose will lead the field. They will use robots not to replace staff, but to elevate them—by making service smoother, freeing human employees to engage deeper with guests, and resetting expectations of what hospitality can be in the contactless age.


https://hoteltechnologynews.com/2025/07/humanoid-robots-in-hotels-sti r-curiosity-and-concern-as-global-use-expands/
In the phrase "hoteliers who thoughtfully combine robotics and human labor with precision and purpose will lead the field," the expression "lead the field" most appropriately means:
Text 02 - (Types of social practices) Linguistics



The language spoken is one of the characteristics that most differentiate us from other animals on the planet. According to the experts, its appearance was one of the main causes of our development as a species; This is because the use of the language caused our brain to increase in capacity.


Therefore, linguistic social practices are a fundamental part of each culture. They include elements such as the language spoken, expressions and phrases made, or the importance given to certain words.


[...]


Social practices of language


Within all types of social practices that exist some of the most influencing a given society are those that have to do with their linguistic expression.


Due to the way in which language modifies the brain and the individual experience of people, the social practices of language take on great importance when it comes to understanding the customs and ways of seeing the world proper to a given society.


Even several studies have shown that bilingual people change their personality depending on the language they are speaking. So, what are the social practices of language?


These are ways of interacting that include both spoken and written language, in addition to all those activities that surround the communication process through it. Depending on the context in which we find ourselves and what we want to transmit, these practices will be different.


Also adapted from: https://www.lifepersona.com/social-practices-types-and-practices-of-language, accessed on July 17th, 2023.
In “Within all types of social practices that exist some of the most influencing a given society are those that have to do with their linguistic expression.”, the word “a” refers to:

Text 2


Pre-Communicative and Communicative Activities


[…] The development of communicative competence involves the acquisition and use of so-called language skills, which are promoted from the communicative approach in an integrated manner and with real communication purposes. To contribute to the development of these communicative language skills, the English teacher has a continuum of options ranging from so-called pre-communicative activities to proper communication activities. According to Littlewood (1998), the first are based on accuracy and present structures, functions, and vocabulary; the latter focus on fluency and involve information sharing and exchange.


The pre-communicative activities are subdivided into structural activities and quasi-communicative activities. Structural activities are described as machining and practical structures. Thequasi-communicativeones are based on communication and the structure of the language. […]

Study these sentences below and decide if they are true ( T ) or false ( F ), according to the Communicative Language Teaching (CLT).

( ) People learn a language best when using it to do things rather than through studying how language works and practicing rules.

( ) Learners participate in classroom activities that are based on an individualistic approach to learning.

( ) Communicative language teaching methodology makes real communication the focus of language learning.

( ) One of the goals of Communicative Language Teaching is to develop fluency in language use.

Choose the alternative which presents the correct sequence, from top to bottom.

Read the text to answer question.


"I’m not a naturally wrathful person. I don’t like to (and usually don’t) lose my temper. The exception is when drivers ignore pedestrian right of way. I will, whether I’m a few steps or a few miles into my walk, admonish them — loudly and none too gently. (They, of course, cannot hear me inside their cars.)

It’s hard to shake the impression that New York City’s drivers have become more aggressive. They run reds, viciously honk and yell at pedestrians who clearly have the right of way and generally endanger the lives of those on foot.

From 2009 to 2022, an average of 136 pedestrians were killed each year by traffic in the city. The numbers have gone down slightly — to 99 in 2023 — but cyclist deaths have climbed, though they remain a small fraction of pedestrian deaths. (The city’s decision to give pedestrians a head start at many intersections, where walk signals turn white before streetlights go green, may be helping.)

In the United States generally, walking has become far more dangerous. The number of pedestrian fatalities nationally has climbed more than 80 percent in the past 15 years, largely because of increasingly hazardous automotive design. Some police departments effectively no longer punish drivers for any traffic infractions. San Francisco’s police officers “have almost entirely abandoned enforcement of traffic laws,” The Times’s Heather Knight reported.

All of this calls not just for policy changes such as automobile regulation, improved policing and better urban planning but also for a more assertive pedestrian culture. Aggressive drivers have exacerbated this problem; aggressive pedestrians can help solve it."


Available at: https://www.nytimes.com/live/2024/02/27/opinion/thepoint#pedestrian-safetyassertiveness
In the first line of the text, what does the word "wrathful" best describe in the context of the text?
Birth of Venus is one of the most famous paintings in the world. It was painted by Alessandro di Mariano Filipepi, known as Sandro Botticelli, who was an Italian painter of the Florentine School that emerged in the early Renaissance period. In mythology, Venus wasconceived when the Titan Cronus castrated his father, thegod Uranus, whose severed genitals fertilized the sea.
Venus was conceived when the Titan Cronus castrated his father, the god Uranus, whose severed genitals fertilized the sea. Venus is an arrestingly beautiful figure with her delicate skin and soft-flowing curls fresh from the sea. Historically, this is the most important depicted nude since classical antiquity.
Apart from its artistic quality, Birth of Venus is noteworthy for having been the first known Tuscan work of art to be painted on canvas, which is now standard but was then revolutionary, with paintings customarily done on more expensive wood panels. It was restored in 1987 to heighten the bright vividness of the painting as it first appeared, an effect achieved by the use of lustrous alabaster powder and gold leaf.

(Source: Encyclopaedia Britannica — adaptation.)
Regarding the text, check the CORRECT item:
Which of the following is the best introductory sentence for a formal letter requesting information about a job application process?
Leia o trecho da biografia "Kissinger", escrita por Walter lsaacson, e marque a alternativa que contém o tipo textual predominante no trecho.

One oft-told tale about Kissinger [ ... ] involved a report that Winston Lord had worked on for days. After giving it to Kissinger, he got it back with the notation: "Is this the best you can do?" Lord rewrote and polished and finally submitted it; back it carne with the sarne curt question.

After redrafting it one more time - and once again getting the sarne question from Kissinger - Lord snapped, "Damn it, yes, it's the best I can do."
"Fine, then I guessI'IIread it this time."

Fonte: Walter lsaacson, Kissinger: a biography, 2005, p. 217)
Text IV


In the middle of July, Roger was making his first ministerial speech. I did not need reminding, having drafted enough of them, how much speeches mattered — to parliamentary bosses, to any kind of tycoon. Draft after draft: the search for the supreme, the impossible, the more than Flaubertian perfection; the scrutiny for any phrase that said more than it ought to say, so that each speech at the end was bound, by the law of official inexplicitness, to be more porridge-like than when it started out in its first draft. I had always hated writing drafts for other people, and nowadays got out of it. To Hector, to Douglas, it was part of the job, which they took with their usual patience, their usual lack of egotism: when a minister crossed out their sharp, clear English and went in for a literary composition of his own, they gave a wintry smile and let it stand.


C. P. Snow. Corridors of Power. London: Penguin Books, 1972, p. 31.
Considering the grammatical and semantic aspects of text IV, judge whether the following statements are right (C) or wrong (E).


In the first sentence of the text, the verb “making” is being used with the sense of writing.

Plurilingualism and translanguaging: commonalities and divergences

Both plurilingual and translanguaging pedagogical practices in the education of language minoritized students remain controversial, for schools have a monolingual and monoglossic tradition that is hard to disrupt, even when the disrupting stance brings success to learners. At issue is the national identity that schools are supposed to develop in their students, and the Eurocentric system of knowledge, circulated through standardized named languages, that continues to impose what Quijano (2000) has called a coloniality of power.

All theories emerge from a place, an experience, a time, and a position, and in this case, plurilingualism and translanguaging have developed, as we have seen, from different loci of enunciation. But concepts do not remain static in a time and place, as educators and researchers take them up, as they travel, and as educators develop alternative practices. Thus, plurilingual and translanguaging pedagogical practices sometimes look the same, and sometimes they even have the same practical goals. For example, educators who say they use plurilingual pedagogical practices might insist on developing bilingual identities, and not solely use plurilingualism as a scaffold. And educators who claim to use translanguaging pedagogical practices sometimes use them only as a scaffold to the dominant language, not grasping its potential. In the United States, translanguaging pedagogies are often used in English-as-a-Second Language programs only as a scaffold. And although the potential for translanguaging is more likely to be found in bilingual education programs, this is also at times elusive. The potential is curtailed, for example, by the strict language allocation policies that have accompanied the growth of dual language education programs in the last decade in the USA, which come close to the neoliberal understanding of multilingualism espoused in the European Union.

It is important to keep the conceptual distinctions between plurilingualism and translanguaging at the forefront as we develop ways of enacting them in practice, even when pedagogies may turn out to look the same. Because the theoretical stance of translanguaging brings forth and affirms dynamic multilingual realities, it offers the potential to transform minoritized communities sense of self that the concept of plurilingualism may not always do. The purpose of translanguaging could be transformative of socio-political and socio-educational structures that legitimize the language hierarchies that exclude minoritized bilingual students and the epistemological understandings that render them invisible. In its theoretical formulation, translanguaging disrupts the concept of named languages and the power hierarchies in which languages are positioned. But the issue for the future is whether school authorities will allow translanguaging to achieve its potential, or whether it will silence it as simply another kind of scaffold. To the degree that educators act on translanguaging with political intent, it will continue to crack some openings and to open opportunities for bilingual students. Otherwise, the present conceptual differences between plurilingualism and translanguaging will be erased.

Source: GARCÍA, Ofelia; OTHEGUY, Ricardo. Plurilingualism and translanguaging: Commonalities and divergences. International Journal of Bilingual Education and Bilingualism, v. 23, n. 1, p. 17-35, 2020.

Garcia e Otheguy (2020)

Read three statements about English as a língua franca (ELF). Write T, for true statements, and F, for false ones:

(__)ELF does not adhere to any specific native English dialect or accent but encompasses a wide range of English varieties, making it a flexible and adaptable form of communication.

(__)ELF is a phenomenon where English is used as a common means of communication between speakers of different native languages, often in international or multicultural settings.

(__)ELF is predominantly restricted to academic and formal contexts, such as international conferences, and is rarely used in informal, everyday interactions between non-native English speakers.

Select the alternative with the correct sequence:

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