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India's luxury airline Vistara flies into the sunset

Indian full-service carrier Vistara will operate its last flight on Monday, after nine years in existence.

A joint venture between Singapore Airlines and the Tata Sons, Vistara will merge with Tata-owned Air India to form a single entity with an expanded network and broader fleet.

This means that all Vistara operations will be transferred to and managed by Air India, including helpdesk kiosks and ticketing offices. The process of migrating passengers with existing Vistara bookings and loyalty programmes to Air India has been under way over thepast few months.

"As part of the merger process, meals, service ware and other soft elements have been upgraded and incorporates aspects of both Vistara and Air India," an Air India spokesperson said in an email response.

Amid concerns that the merger could impact service standards, the Tatas have assured that Vistara's in-flight experience will remain unchanged.

Known for its high ratings in food, service, and cabin quality, Vistara has built a loyal customer base and the decision to retire the Vistara brand has been criticised by fans, branding experts, and aviation analysts.

The consolidation was effectively done to clean up Vistara's books and wipe out its losses, said Mark Martin, an aviation analyst.

Air India has essentially been "suckered into taking a loss-making airline" in a desperate move, he added.

"Mergers are meant to make airlines powerful. Never to wipe out losses or cover them."

To be sure, both Air India and Vistara's annual losses have reduced by more than half over the past year, and other operating metrics have improved too. But the merger process so far has been turbulent.

The exercise has been riddled with problems − from pilot shortages that have led to massive flight cancellations, to Vistara crew going on mass sick leave over plans to align their salary structures with Air India.

There have also been repeated complaints about poor service standards on Air India, including viral videos of broken seats and non-functioning inflight entertainment systems.

The Tatas have announced a $400m (£308m) programme to upgrade and retrofit the interiors of its older aircraft and also a brand-new livery. They've also placed orders for hundreds of new Airbus and Boeing planes worth billions of dollars to augment their offering.

But this "turnaround" is still incomplete and riddled with problems, according to Mr Martin. A merger only complicates matters.

Experts say that the merger strikes a dissonant chord from a branding perspective too.

Harish Bijoor, a brand strategy specialist, told the BBC he was feeling "emotional" that a superior product offering like Vistara which had developed a "gold standard for Indian aviation" was ceasing operations.

"It is a big loss for the industry," said Mr Bijoor, adding it will be a monumental task for the mother brand Air India to simply "copy, paste and exceed" the high standards set by Vistara, given that it's a much smaller airline that's being gobbled up by a much larger one.

Mr Bijoor suggests a better strategy would have been to operate Air India separately for five years, focusing on improving service standards, while maintaining Vistara as a distinct brand with Air India prefixed to it.

"This would have given Air India the time and chance to rectify the mother brand and bring it up to the Vistara level, while maintaining its uniqueness," he adds.

Beyond branding, the merged entity will face a slew of operational challenges.

"Communication will be a major challenge in the early days, with customers arriving at the airport expecting Vistara flights, only to find Air India branding," says Ajay Awtaney, editor of Live From A Lounge, an aviation portal. "Air India will need to maintain clear communication for weeks."

Another key challenge, he notes, is cultural: Vistara's agile employees may struggle to adjust to Air India's complex bureaucracy and systems.

But the biggest task for the merged carrier would be offering customers a uniform flying experience.

These are "two airlines with very different service formats are being integrated into one airline. It is going to be a hotchpotch of service formats, cabin formats, branding, and customer experience. It will involve learning and unlearning, and such a process has rarely worked with airlines and is seldom effective," said Mr Martin.

Still, many believe Vistara had to go − now or some years later.

A legacy brand like Air India, with strong global recognition and 'India' imprinted in its identity, wouldn't have allowed a smaller, more premium subsidiary to overshadow its revival process.

Financially too, it makes little sense for the Tatas to have two loss-making entities compete with one another.

The combined strength of Vistara and Air India could also place the Tatas in a much better position to compete with market leader Indigo.

The unified Air India group (including Air India Express, which completed its merger with the former Air Asia India in October) "will be bigger and better with a fleet size of nearly 300 aircraft, an expanded network and a stronger workforce", an Air India spokesperson said.

"Getting done with the merger means that Air India grows overnight, and the two teams start cooperating instead of competing. There will never be one right day to merge. Somewhere, a line had to be drawn," said Mr Awtaney.

But for many Vistara loyalists, its demise leaves a void in India's skies for a premium, full-service carrier - marking the third such gap after the collapse of Kingfisher Airlines and Jet Airways.

It's still too early to say if Air India, which often ranks at the bottom of airline surveys, can successfully fill that void.

https://www.bbc.com/news/articles/c5ygp1w5eq7o

American Students Test Well in Problem Solving, but Trail Foreign Counterparts

Fifteen-year-olds in the United States scored above the average of those in the developed world on exams assessing problem-solving skills, but they trailed several countries in Asia and Europe as well as Canada, according to International standardized tests results released on Tuesday.

The American students who took the problem-solving tests in 2012, the first time they were administered, did better on these exams than on reading, math and Science tests, suggesting that students in the United States are better able to apply knowledge to real-life situations than perform straightforward academic tasks.

Still, students who took the problem-solving tests in countries including Singapore, South Korea, Japan, several provinces of China, Canada, Australia, Finland and Britain all outperformed American students.

"The good news is that problem solving still remains a relatively strong suit for American students," said Bob Wise, former governor of West Virginia and president of the Alliance for Excellent Education, a national policy and advocacy group focused on improving high schools. "The challenge is that a lot of other nations are now developing this and even moving ahead. So where we used to, in an earlier era, dominate in what we called the deeper learning skills — Creative thinking, criticai thinking and the ability to solve problems — in terms of producing the workers that are increasingly needed in this area, other nations are coming on strong and in some cases surpassing us ."

The new problem-solving exams were administered to a subset of 15-year-olds in 28 countries who sat for the Program for International Student Assessment, a set of tests every three years commonly known as PISA and given by the Organization for Economic Cooperation and Development, a Paris-based group whose members include the world's wealthiest nations. Almost 1,275 American students took the exams.

Critics of the rankings on International tests have tended to characterize the high performance of Asian countries in particular as demonstrating the rote learning of facts and formulas. But the problem-solving results showed that students in the highest-performing nations were also able to think flexibly. Even on Interactive tasks, the American students' strength, all the Asian countries that participated in this round of exams outperformed the United States.

"To understand how to navigate a complex problem and exercise abstract reasoning is actually a very strong point for the Asian countries," said Francesco Avvisati, an analyst on the PISA team at the O.E.C.D.

(Adapted from http://www.nytimes.com)

Read text III to answer the following question.

TEXT III

Realities of Race, by Mike Peed

What’s the difference between an African-American and an American-African? From such a distinction springs a deep-seated discussion of race in Chimamanda Ngozi Adichie’s third novel, “Americanah.” Adichie, born in Nigeria but now living both in her homeland and in the United States, is an extraordinarily self-aware thinker and writer, possessing the abil ity to lambaste society without sneering or patronizing or polemicizing. For her, it seems no great feat to balance high literary intentions with broad social critique. “Americanah” examines blackness in America, Nigeria and Britain, but it’s also a steady-handed dissection of the universal human experience — a platitude made fresh by the accuracy of Adichie’s obser vations. […]

“Americanah” tells the story of a smart, strong-willed Nigerian woman named Ifemelu who, after she leaves Africa for America, endures several harrowing years of near destitution before graduating from college, starting a blog entitled “Raceteenth or Various Observations About American Blacks (Those Formerly Known as Negroes) by a Non-American Black” and winning a fellowship at Princeton (as Adichie once did; she has acknowledged that many of Ifemelu’s experiences are her own). Ever hovering in Ifemelu’s thoughts is her high school boyfriend, Obinze, an equally intelligent if gentler, more self-effacing Nigerian, who outstays his visa and takes illegal jobs in London. (When Obinze trips and falls to the ground, a co-worker shouts, “His knee is bad because he’s a knee-grow!”)

Ifemelu and Obinze represent a new kind of immigrant, “raised well fed and watered but mired in dissatisfaction.” They aren’t fleeing war or starvation but “the oppressive lethargy of choicelessness.” Where Obinze fails — soon enough, he is deported — Ifemelu thrives, in part because she seeks authenticity. […]

Early on, a horrific event leaves Ifemelu reeling, and years later, when she returns to Nigeria, she’s still haunted by it. Meantime, back in Lagos, Obinze has found wealth as a property developer. Though the book threatens to morph into a simple story of their reunion, it stretches into a scalding assessment of Nigeria, a country too proud to have patience for “Americanahs” — big shots who return from abroad to belittle their countrymen — and yet one that, sometimes unwitting ly, endorses foreign values. (Of the winter scenery in a school’s Christmas pageant, a parent asks, “Are they teaching chil dren that a Christmas is not a real Christmas unless snow falls like it does abroad?”)

“Americanah” is witheringly trenchant and hugely empathetic, both worldly and geographically precise, a novel that holds the discomfiting realities of our times fearlessly before us. It never feels false.

(Adapted from: https://www.nytimes.com/2013/06/09/books/review/americanah-by-chimamanda-ngozi-adichie.html)

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The Future of Global Economy and Society

Characters:

Emma: A professor of International Relations.

John: A journalist specializing in global economics.

Sophia: An environmental activist and policy advisor.

Emma: Good afternoon, everyone. Today, I'd like to delve into the intricacies of the global economy and its impact on society. As we navigate through these unprecedented times, what do you think are the key drivers reshaping our world?

John: From my perspective, the most significant factor is the acceleration of technological innovation. The digital economy is not just expanding; it's revolutionizing traditional sectors. Artificial Intelligence, blockchain technology, and the Internet of Things are all converging, creating a paradigm shift in how we understand and conduct business.

Sophia: I agree, John. However, I would argue that while technological advancement is transformative, it also presents ethical dilemmas. The digital divide is growing, and the disparity between those who have access to these technologies and those who don't is becoming a critical issue. Moreover, the implications for data privacy and surveillance are profound and cannot be overlooked.

Emma: That's an excellent point, Sophia. The ethical implications are vast. But moving beyond technology, how do you see geopolitical tensions influencing global economic stability?

John: Geopolitical tensions have always played a pivotal role. However, with the recent rise of protectionist policies and trade wars, we are witnessing a fragmentation of the global economic order. Countries are increasingly prioritizing national interests, which could lead to a significant realignment of global alliances and trade networks.

Sophia: And this realignment is not without consequences. We must consider the environmental impact as well. The current economic model, heavily reliant on fossil fuels, is unsustainable. We need a radical transition towards a green economy, and that requires international cooperation—something that's hard to achieve amid rising nationalism.

Emma: Absolutely. The concept of a green economy is gaining traction, but there's a lot of skepticism about its feasibility, especially in developing countries where economic growth is still heavily dependent on traditional industries. What are your thoughts on this?

John: It's indeed a delicate balancing act. Developing nations argue that stringent environmental regulations could stifle their economic growth and exacerbatepoverty. On the other hand, the consequences of inaction could be catastrophic, not just for these countries, but globally. Perhaps the solution lies in creating financial incentives for sustainable development.

Sophia: That's where policy-making becomes crucial. We need to implement more robust frameworks for international cooperation that include financial support, technology transfer, and capacity building. The global north has a historical responsibility to assist the global south in this transition.

Emma: These are compelling insights. It's clear that the path forward is complex and requires a multifaceted approach. Balancing technological, economic, environmental, and ethical considerations is a formidable challenge. However, it's also an opportunity for us to redefine the future of global society.

John: I couldn't agree more, Emma. The question is not whether we will face these challenges, but how we will respond to them collectively.

Sophia: Exactly. It's not just about adapting to change but about proactively shaping it. We must engage in more dialogue, foster innovation, and, above all, uphold our shared values of equity, justice, and sustainability.

Emma: Well said, Sophia. I believe our discussion today has highlighted the interconnectedness of these issues and the importance of global solidarity. Thank you both for this enlightening conversation.

John and Sophia: Thank you, Emma.

The New Colossus

by Emma Lazarus Not like the brazen giant of Greek fame, With conquering limbs astride from land to land; Here at our sea-washed, sunset gates shall stand A mighty woman with a torch, whose flame Is the imprisoned lightning, and her name Mother of Exiles. From her beacon-hand Glows world-wide welcome; her mild eyes command The air-bridged harbor that twin cities frame. "Keep, ancient lands, your storied pomp!" cries she With silent lips. "Give me your tired, your poor, Your huddled masses yearning to breathe free, The wretched refuse of your teeming shore. Send these, the homeless, tempest-tost to me, I lift my lamp beside the golden door!" Considering the text above, judge the following excerpts:

The 38 Most Famous Poems Ever Written in the English Language (earlybirdbooks.com)

When a person (or team or firm or government) decides how to act in dealings with other people (or teams or firms or governments), there must be some cross-effect of their actions; what one does must affect the outcome for the other. For the interaction to become a strategic game, however, we need the participants’ mutual awareness of this cross-effect. What the other person does affects you; if you know this, you can react to his actions, or take advance actions to forestall the bad effects his future actions may have on you and to facilitate any good effects, or even take advance actions so as to alter his future reactions toyour advantage. If you know that the other person knows that what you do affects him, you know that he will be taking similar actions. And so on. It is this mutual awareness of the cross-effects of actions and the actions taken as a result of this awareness that constitute the most interesting aspects of strategy.

When each participant is significant in the interaction, either because each is a large player to start with or because commitments or private information narrow the scope of the relationship to a point where each is an important player within the relationship, we must think of the interaction as a strategic game. Such situations are the rule rather than the exception in business, in politics, and even in social interactions. Therefore, the study of strategic games forms an important part of all fields that analyze these matters.

Avinash Dixit et al. Games of strategy.

New York: W.W. Norton & Coadapted, 2015 (adapted).

New Research Sheds Light to The Persian Plateau: A Crucial Hub for Homo Sapiens Post-Africa Migration

March 31, 2024

The Persian plateau, a region that spans modern-day Iran, has been identified as a critical hub for Homo sapiens following their migration out of Africa. This pivotal role was established through the integration of genetic evidence, paleoecological models, and archaeological findings. The research, led by a team of scientists from various institutions, indicates that Homo sapiens dispersed from Africa approximately 70−60 thousand years ago (kya), but it wasn't until around 45 kya that they began to colonize all of Eurasia extensively. The interim period, which saw these early humans settle in the Persian plateau, has been a subject of considerable scientific interest.

The Genetic Evidence

Genetic studies reveal that populations within the Persian Plateau possess ancestry components closely matching those of the earliest Homo sapiens who left Africa. This suggests that the plateau acted as a significant waypoint for our species during their early Eurasian colonization attempts. The genetic markers found in the region provide a direct link to these ancient travelers, shedding light on the movements and expansions of early human populations.

Paleoecological Insights

The research further explores the environmental conditions that made the Persian plateau a suitable habitation site for early Homo sapiens. Using paleoecological models, the team reconstructed the climatic conditions of the plateau between 70 and 30 kya. The models indicate that the region could support human life throughout this period, offering a stable environment for these communities. Moreover, the plateau's ecological diversity and resources could sustain larger populations compared to other West Asian regions, making it an ideal settlement area during this epoch.

Archaeological Corroboration

Archaeological evidence from the Persian Plate supports the genetic and paleoecological findings. Sites across the region have yielded artifacts and remains dating back to the relevant period, indicating a continuous human presence. These archaeological sites, alongside the genetic and environmental data, paint a comprehensive picture of the plateau as a bustling hub for early humans.

The combination of genetic, paleoecological, and archaeological evidence positions the Persian plateau as a critical juncture in the story of human migration and settlement. This research not only highlights the importance of the region in our prehistoric past but also opens new avenues for understanding the complexjourney of Homo sapiens as they spread across the globe. Further investigations into this area are likely to yield even more insights into the early chapters of human history.

https://www.thearchaeologist.org/blog/new-research-sheds-light-to-the persian-plateau-a-crucial-hub-for-homo-sapiens-post-africa-migration

Text: “Why do people collect?”

Petra Engels owns 19,571 erasers, Carol Vaughn has 1,221 bars of soap, and Ralf Shrőder has a collection of 14,502 packets of sugar. Many people love to collect things, but why? Psychologists and collectors have different opinions.

The psychologist Carl Jung believed that collecting is part of our ancient human history. Thousands of years ago, humans collected nuts and berries. They kept them carefully and ate them when there was no food. The best collectors survived long cold winters or seasons without rain. Their genes passed to future generations. Nowadays, we still have a collecting instinct.

Historian Philipp Bloom has a different opinion. He thinks collectors want to make something that will remain after their death. By bringing many similar items together, the collector gains historical importance. Sometimes their collections become museums or libraries, for example, Henry Huntington, who founded a library in Los Angeles to house his collection of books.

Author Steve Roach thinks that people collect things to remember their childhood. Many children collect things, but few have enough money to buy the things they really want, and they lose interest. In later life, they remember their collections fondly. Now, they have enough money and opportunity to find special items, and they start collecting again. This way, they can re-live and enjoy their childhood years.

Art collector, Werner Muensterberger, agrees that collecting is linked to childhood. But he believes we collect in order to feel safe and secure. While babies hold blankets or toys to feel safe when their mother isn’t there, adults collect things to stop feeling lonely or anxious.

Autograph collector Mark Baker agrees that collecting is emotional, but he doesn’t collect to reduce anxiety. “For me, it’s the excitement,” he says. “I love trying to get a famous person’s autograph. Sometimes I succeed, and sometimes I fail. Also, by collecting autographs, I feel connected to famous people. I don’t just watch them on television. I actually meet them.”

These are just a few reasons for collecting. Do you know any people with collections? Why do they collect?

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Read the text below carefully.

Social media, magazines and shop windows bombard people daily with things to buy, and British consumers are buying more clothes and shoes than ever before. Online shopping means it is easy for customers to buy without thinking, while major brands offer such cheap clothes that they can be treated like disposable items – worn two or three times and then thrown away

In Britain, the average person spends more than £1,000 on new clothes a year, which is around four per cent of their income. That might not sound like much, but that figure hides two far more worrying trends for society and for the environment. First, a lot of that consumer spending is via credit cards. British people currently owe approximately £670 per adult to credit card companies. That’s 66 per cent of the average wardrobe budget. Also, not only are people spending money they don’t have, they’re using it to buy things they don’t need. Britain throws away 300,000 tons of clothing a year, most of which goes into landfill sites.

People might not realize they are part of the disposable clothing problem because they donate their unwanted clothes to charities. But charity shops can’t sell all those unwanted clothes. Fast fashion goes out of fashion as quickly as it came in and is often too poor quality to recycle; people don’t want to buy it second-hand. Huge quantities end up being thrown away, and a lot of clothes that charities can’t sell are sent abroad, causing even more economic and environmental problems.

However, a different trend is springing up in opposition to consumerism – the ‘buy nothing’ trend. The idea originated in Canada in the early 1990s and then moved to the US, where it became a rejection of the overspending and overconsumption of Black Friday and Cyber Monday during Thanksgiving weekend. On Buy Nothing Day people organize various types of protests and cut up their credit cards. Throughout the year, Buy Nothing groups organize the exchange and repair of items they already own.

The trend has now reached influencers on social media who usually share posts of clothing and make- -up that they recommend for people to buy. Some YouTube stars now encourage their viewers not to buy anything at all for periods as long as a year. Two friends in Canada spent a year working towards buying only food. For the first three months they learned how to live without buying electrical goods, clothes or things for the house. For the next stage, they gave up services, for example haircuts, eating out at restaurants or buying petrol for their cars. In one year, they’d saved $55,000.

The changes they made meant two fewer cars on the roads, a reduction in plastic and paper packaging and a positive impact on the environment from all the energy saved. If everyone followed a similar plan, the results would be impressive. But even if you can’t manage a full year without going shopping, you can participate in the anti-consumerist movement by refusing to buy things you don’t need. Buy Nothing groups send a clear message to companies that people are no longer willing to accept the environmental and human cost of overconsumption.

source: learnenglish.britishcouncil.org

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Educating future technology engineers

While much of the world's wireless communications technologies, such as cell phones, run on 5G mobile networks, engineers already have their eyes on developing future-generation networks. One of these engineers is Yanchao Zhang, a professor of electrical engineering in the Ira A. Fulton Schools of Engineering at Arizona State University.

Zhang runs the DOD Center of Excellence in Future Generation Wireless Technology, or FutureG Center of Excellence. Led by ASU and funded by the U.S. Department of Defense (DOD), the center includes collaborators from the U.S. Army Combat Capabilities Development Command Army Research Laboratory, the U.S. DOD and The Ohio State University.

The FutureG Center of Excellence aims to advance mobile network technology for wireless communications that are more secure, faster and more reliable. Artificial intelligence, or AI, and machine learning are also up for potential inclusion.

The center also has outreach and workforce development initiatives to increase the number of workers in the wireless communications engineering field. As part of this initiative, the center hosted a five-day FutureG Summer Research Camp on ASU's Tempe campus in May that is planned yearly.

The inaugural camp hosted 25 undergraduate students from the School of Electrical, Computer and Energy Engineering and the School of Computing and Augmented Intelligence, both part of the Fulton Schools. The participants learned about a variety of engineering disciplines related to electronics, including cybersecurity, signal processing, augmented and virtual reality, or AR and VR.

To choose the 25 students, Zhang and his colleagues in the FutureG Center of Excellence — Antonia Papandreou-Suppappola and Chaitali Chakrabarti, both Fulton Schools professors of electrical engineering — selected from 78 applicants.

"I was thrilled to see so many motivated, highly qualified young minds interested in cutting-edge research topics," he says. "Notably, half of the participants were women and underrepresented minority students, who were selected based on the same criteria as all applicants."

In line with the Fulton Schools value of building a foundation for all to be successful, students participated in sessions each day featuring lectures and demonstrations from experts in the topic areas. The presenters beyond Zhang included a variety of Fulton Schools electrical and computer engineering andcomputer science faculty members and external FutureG Center of Excellence collaborators.

"The goal of this summer camp is to expose highly qualified Fulton Schools undergraduate students to the latest topics and opportunities in the future generation wireless technology field and within the FutureG Center of Excellence," Zhang says. "We aim to motivate their academic and research interests in the future wireless technology area, ultimately contributing to the U.S. workforce in this field."

Among the student participants inspired to further research future wireless communications technology is Diego Quintero, a Fulton Schools undergraduate student majoring in electrical engineering who just completed his sophomore year.

Before the program, Quintero was only considering studying electrical engineering through the Fulton Schools accelerated master's degree program, which enables students to complete graduate coursework while completing their bachelor's degree, saving them time. Now he's planning to apply to the program in the 2024− 25 academic year.

Quintero says the FutureG summer camp helped him understand how the engineering skills he learned in the classroom are applied to technology development.

"Learning about such fascinating advancements in the thriving tech industry has strengthened my ideologies and passion for pursuing a career in this field," he says. "There are so many interesting careers and research opportunities. I believe it's a great way to learn more about specific roles in engineering."

For Mounia Bazzi, an undergraduate electrical engineering student who just completed the first year of her program, the FutureG summer camp helped her build on principles she learned while exploring engineering specializations. While Bazzi initially learned about using the MATLAB programming software in her FSE 100: Introduction to Engineering class, she explored MATLAB's signal processing tools in a session led by Papandreou-Suppappola.

Bazzi found that hearing from graduate students who are working with session presenters was especially helpful in learning about research conducted at ASU. The presentations inspired her interest to pursue her own research, and she contacted Guoliang Xue, a Fulton Schools professor of computer science and engineering involved in the camp, to ask if she could work under him in fall 2024.

Bazzi says her favorite part of the experience was the final day of the camp, which took place at ASU's Media and Immersive eXperience Center, or MIX Center.

"The most fun part of the camp was experiencing AR and VR systems with Dr. Robert LiKamWa," Bazzi says. "After going through different VR immersive narratives, we formed groups and used Dreamscape to build our own VR world that we then got to experience."

The session led by LiKamWa, a Fulton Schools associate

professor of electrical engineering with a joint appointment in ASU's School of Arts, Media and Engineering, was also Shannen Aganon's favorite part of the camp.

"Exploring and developing VR experiences was both exciting and educational," says Aganon, a rising senior majoring in computer science. "It is definitely interesting to see how immersive technology can transform so much."

During the camp, Aganon aimed to learn more about different engineering fields within electrical engineering.

"Attending this camp session broadened my appreciation of how different engineering disciplines interconnect and definitely allowed me to reach my goal," she says.

Aganon says the camp confirmed her passion for engineering through the variety offered within the field and the hands-on collaborative activities. She also enjoyed the networking, new friendships and skills the camp taught her

"If you would like a unique way to gain hands-on experience, this camp offers invaluable opportunities," Aganon says.

Judge the excerpts from the text.

Acesso em: https://tinyurl.com/yck35f65

Read the text and answer the question.

What Happens to Your Body When You Drink Milk Every Day

Milk (and dairy in general) gets the blame for a lot of unwanted health outcomes. We're sure you've heard that dairy causes acne, increases inflammation and can even be the reason you're not losing weight. Spoiler: For those who aren't lactose-intolerant or allergic to dairy, research doesn't back up those claims. In fact, there are actually some impressive benefits that come with drinking a nutritious glass of milk.

Your Bone Health Might Improve

Not only is milk a great vegetarian protein source, but it's also packed with calcium and vitamin D—two nutrients that are vital for bone health. Calcium is a mineral needed to build and maintain strong bones, and vitamin D helps our body absorb calcium from the foods we eat. Since milk is a great source of both of thesenutrients, it's one of the best things to keep in your diet for bone health throughout life.

You Might Reach Your Weight Loss Goals

There are lots of misconceptions about how drinking milk can affect weight, but research shows regular consumption probably won't hurt your cause if you're trying to lose weight or maintain a healthy weight. This is largely due to the satisfying combination of carbohydrates, protein and fat found in milk. Protein and fat can help make milk super filling, which can help with weight loss. Carbs give you energy and help your body function at its best. When you're more satisfied from the foods you eat, it's easier to honor your hunger and fullness levels and stick to a healthy, balanced eating pattern.

A meta-analysis of randomized controlled trials (the gold standard of research) published in the journal Nutrients found that including dairy in a calorie-restricted diet resulted in greater weight loss and fat loss, while reducing loss of lean muscle. This doesn't mean milk is a miracle weight-loss food, though. Another review of studies found that consuming milk or other dairy products didn't result in significant weight loss, but didn't lead to weight gain either. If your goal is to lose weight or maintain a healthy weight, drinking a glass of milk each day might help, if it's a food you enjoy. You Might Lower Your Risk of Cognitive Decline

The impressive nutrition profile of milk could be a reason why it can help you stay more mentally sharp as you age. A 2021 review of studies published in Nutrition & Metabolism found that milk intake was connected with a decreased risk of Alzheimer's disease. Another study published in 2020 in the journal Nutrients found that skimmed dairy, fermented dairy and buttermilk were associated with better executive functioning. So adding some milk to your morning oats or as a side to a snack may help boost your brain health.

Researchers hypothesize that one reason milk might support healthy aging is the nutrition that it provides. Milk is a good source of calcium, protein and vitamin B12, all of which are critical nutrients for older adults.

The Bottom Line

If you aren't lactose-intolerant or allergic to dairy, it's totally OK to enjoy a regular glass of milk each day. From improving bone health to helping mitigate cognitive decline, drinking milk and incorporating other dairy items into your diet can come with some health benefits. As with any food, remember that moderation is key (an 8-ounce serving of milk probably wouldn't completely fill many of the glasses in your cupboard). Since there are dairy farmers all across the U.S., try choosing milk that is produced locally. Making a connection with a local farmer can help you get a better-quality product that takes less of a toll on the environment, too.

FONTE: Adapted from: https://www.eatingwell.com/article/7961444/what-happensto-your-body-if-you-drink-milk-every-day/#:~:text=Not%20only%20is% 20milk%20a,from%20the%20foods%20we%20eat.

Text 1

Companies know how we think

Companies can now find out exactly how you think through the science of neuromarketing. Advertisers are currently collaborating with scientists to test their products directly on our brains. Some experts believe that one in ten TV commercials have already been designed using neuromarketing.

The reasons are obvious. The technique allows companies to discover exactly what people like about their products. For example, when we eat a type of potato chip, it may be the color, the flavor, or the pleasant noise it makes when you crunch it in your mouth that we like most.

In order ............ tap into what’s going ............ in consumers’ brains, it all begins ............ laboratories and office buildings.

Groups of volunteers submit themselves to a simple process. Wearing a special headset called an electrode cap, they watch commercials or test products. The caps allow researchers to monitor brain activity. When something attracts the attention of the volunteers, this is highlighted on a computer. They literally use this device to read the minds of their volunteers. This may sound a little scary, but advertisers are just tap-ping into our existing thoughts and desires. And that’s what advertisers have always tried to do.

Previously, companies would give people a survey or questionnaire to complete in order to research their customers. The problem was that people didn’t always tell the truth. They may not want to be critical of a product or advertisement because they don’t want to upset the interviewer. The electrode cap overcomes this problem. It shows when someone really is interested in something.

Neuromarketing is also used to develop packaging for the world’s most famous brands. The aim is to make their products stand out in a busy marketplace. This will become standard as more companies capitalize on the technology. With millions invested in advertising, companies simply cannot afford to hope that their ads and products will be a success. If they can find out what we think first, and change their products to make them more successful, they will quickly pay off the high cost of neuromarketing and dominate their market.